SUV sales look sluggish up against resurgent sports cars
Hyundai’s swoopy Veloster three-door coupe is the top seller as sportsters become the driving force in car sales
THE funky Hyundai Veloster is leading a sports car surge in showrooms around Australia.
It’s also outselling the Toyota 86 and Subaru BRZ, despite the two Japanese cars creating waiting lists across the country and surging to early favouritism for this year’s Carsguide Car of the Year award.
Sports car sales are up by more than 55 per cent this year, with a 70 per cent jump last month alone over the number of deliveries in 2011.
Latest results from Vfacts show 13,000 people bought a sports car priced up to $80,000 in the first 10 months of the year, up by 112.7 per cent over last year. Last month the number of deliveries was up by almost 136 per cent.
In comparison, the overall passenger car market is up by only 1.7 per cent and even support for the booming SUV sector is up by a relatively lacklustre 28 per cent.
Drilling into the detail, the Veloster— helped by a $23,990 starting price and its asymmetrical three-door body— is the clear sports car leader with 3281 deliveries to the end of last month.
That compares with 1960 for the Mercedes-Benz C-Class coupe range and 1485 for the Toyota 86. Anyone on the waiting list for an 86 can expect good news soon, with an extra 1500 cars on the way from Japan over the next three months and no change to the $29,990 starting price.
Subaru reports that its online-only BRZ coupe sales have reached 188 this year with 40 recorded last month.
But like Toyota, Subaru Australia is pushing hard to get extra supplies from Japan.
The BMW M6 sports cars have just landed and will spark a slight surge at the very top of the segment, thanks to prices straddling $300,000.
Mazda delivered 21 MX-5s last month, up from 12 a year earlier, helped by the runout of the superseded model.
Porsche sales are also up as owners jump into new 911s and Boxsters.
There have been 207 deliveries of the 911 this year, with 15 last month. And Boxster sales are up 73 per cent, with 19 sales last month.
The Cayman coupe, which gets renewed next year, failed to trouble the scorer as Porsche fans also wait for the first local deliveries of the Carrera 4 in February.
Follow the leader: The funky Hyundai Veloster is way out front in the sports car sales surge