For Fiat fans with bambini
Think of it as the spawn of an Italian-american love affair
development deals between Fiat and Chrysler.
It comes to Australia with a starting price of $27,000 driveaway, as well as smaller engines and a five-seater cabin — with seven on call— that provides clear space around the Journey people mover and a new opportunity for Fiat.
The Italian brand claims the Fremont is the most fuel efficient vehicle in its people mover class, via the 2.0-litre turbodiesel (from $32,600).
The Fremont is a mid-sized people mover with a flexible cabin that brings five seats and up to 1461 litres of cargo space — third-row seating costs $1500 — with Base, Urban and Lounge trim levels but even the starter car getting remote central locking, 17-inch alloys, aircon and power steering, rear parking radar, tyre-pressure monitoring and a 4.3-inch touch screen for an infotainment system including Bluetooth audio streaming. There’s a lot of value. And there are a lot of trim levels, compared to the Dodge,’’ says Fiat Chrysler Group Australia president Clyde Campbell Campbell.
Still, the Fremont is not the most imaginative model spawned by the Fiat-Chrysler Alliance, with Maserati set to tap the Jeep well for its upcoming SUV and also picking up parts from the 300C, but it shows the new thinking.
This is the start of our new product offensive. You have to start somewhere,’’ Campbell says. This was readily available and we thought we should give it a go.’’
Campbell says a lot’s happening at the ItalianAmerican conglomerate.
The thinking behind the Fiat-Chrysler alliance, which has become more than an alliance now, is that they can share from what each other does well,’’ he says. We’ll see it in multiple platforms. Fiat is good at small engines, so the Fremont gets launched here with a four-cylinder petrol and a good little diesel engine. Dodge and what Dodge stands for is probably not a 2.0-litre petrol.’’
But it’s the planning around the Fremont that shows where Fiat-Chrysler is going.
Chrysler build it and ship it. But they fit it with the Italian engines,’’ Campbell says.
And he says there is much more action planned for 2013.
We’ve got other Fiat product coming this year. We’re going to relaunch the Punto and launch the Panda. We’ve already re-positioned Fiat and Alfa with lower prices and more models. Now it’s the product.’’