Buy later and save
From June 1, the cost of a Commodore comes off the 911’s price tag
THE Toyota Corolla and Nissan Pulsar are duking it out at prices last seen a decade ago and the top end of town is also feeling the pricing pressure.
Porsche is the latest maker to discount as the Australian dollar remains at record highs. But the news is not all good: US buyers pay less than half the price Australians fork out.
The move is part of Porsche’s bold plan to double annual sales in Australia by 2020. The sharper prices and a new compact SUV due next year will drive the growth.
The price cuts are from 7.5 per cent to 13 per cent on 911 sports cars, 5 per cent on the Boxster convertible and Cayman coupe ranges and 10 per cent off Cayenne SUVs.
In hard cash, these amount to $5500 on the most affordable model, the Boxster convertible (down from $107,000 to $101,500), up to $36,300 on the 911 flagship, the Carrera 4 Cabriolet ($280,900 to $244,600). That’s about as much as a new Holden Commodore.
The company has also trimmed the price of parts replaced during routine servicing by 25 per cent.
However, the new prices barely make up for Porsche Australia’s significant price increases in the past five years, which have outpaced inflation. And the price of the automated twin-clutch PDK gearbox for its sports range is still a $5995 option— about triple the going rate for an automatic gearbox.
Porsche’s revised prices in Australia are still much higher than those for equivalent cars in North America. A base Carrera 911 is $84,300 in the US but $229,400 in Australia, or a premium of 172 per cent.
Australia’s luxury car tax, imposed from $59,133, accounts for about one-third of the difference.
The new prices come into effect on June 1. A downturn in customer deliveries is expected until then.
Porsche spokesman Paul Ellis says anyone who bought a Porsche in the past few months would ‘‘ not be reimbursed’’ the price difference, because in most cases the transactions were less than the full recommended retail price. Customers who have left a deposit for a model to be delivered between now and June 1 will have their deals reviewed case by case.
Meanwhile, Porsche global sales and marketing boss Bernhard Maier reveals that the Macan compact SUV due next year will debut as a highperformance model.
‘‘ We want to establish the benchmark and have people understand this is a true Porsche,’’ he says.
Porsche has yet to announce details on the Macan but the top-line model is expected to be powered by a twin-turbo V6 with performance to rival the Cayenne Turbo V8.
It is expected to cost more than $100,000.