Fast and furious online sales tipped for Subaru’s goodies-laden BRZ S
A FOUR-MONTH waiting list is not stopping Subaru from baiting its BRZ dreamers with a 2013 upgrade.
A new BRZ S has been added to pump up the sports car line, tapping the STI genes from the group’s Japan go-faster division.
The S pack adds $7995 to the BRZ’s $37,150 but Subaru is expecting a sell-out success. The new deal is the first change to the maker’s radical sales plan— one model, online orders only — to differentiate the BRZ from the near-identical Toyota 86.
The S pack combines 11 individual items from STI’s catalogue into a single deal. The upgrade will be done as cars land in Australia from Japan.
‘‘ We’ve had a lot of interest from day one in individualising the BRZ. The STI accessories allow that,’’ says Subaru Australia boss Nick Senior.
He says there is nothing to make the car quicker, which is why it does not carry an STI badge. ‘‘ There has to be a performance upgrade for a car to be called an STI. Like the WRX,’’ Senior says.
But Senior says the S pack is intended to tap the demand for extra personality on the BRZ and add spark after the first flush of Australian sales.
The pack is cheaper than buying the parts separately and it is effectively factory-fitted. The STI parts have only become available in the past month.
The S pack includes front and rear spoilers, suspension brace and coil springs, 17-inch STI alloy wheels, rear diffuser, pushbutton start and short-throw shift kit for the manual transmission.
Senior says the STI parts are produced in Japan then shipped to Australia. They cannot be fitted in Japan because there is no capacity at the factory, which also builds the Toyota 86 and is running at full capacity.
He anticipates at least 10 per cent of BRZ buyers will opt for the S pack.
He doesn’t expect the S to create extra demand for the BRZ. The online wait for local orders is ‘‘ about three months at the moment. It got out to 14 months at one stage . . . we have been able to eat into that order bank significantly.’’