Spoil­ers alert

Fast and furious on­line sales tipped for Subaru’s good­ies-laden BRZ S

Herald Sun - Motoring - - Car News - PAUL GOVER CHIEF RE­PORTER paul.gover@cars­guide.com.au This re­porter is on Twit­ter @paulward­gover

A FOUR-MONTH wait­ing list is not stop­ping Subaru from bait­ing its BRZ dream­ers with a 2013 up­grade.

A new BRZ S has been added to pump up the sports car line, tap­ping the STI genes from the group’s Ja­pan go-faster di­vi­sion.

The S pack adds $7995 to the BRZ’s $37,150 but Subaru is ex­pect­ing a sell-out suc­cess. The new deal is the first change to the maker’s rad­i­cal sales plan— one model, on­line or­ders only — to dif­fer­en­ti­ate the BRZ from the near-iden­ti­cal Toy­ota 86.

The S pack com­bines 11 in­di­vid­ual items from STI’s cat­a­logue into a sin­gle deal. The up­grade will be done as cars land in Aus­tralia from Ja­pan.

‘‘ We’ve had a lot of in­ter­est from day one in in­di­vid­u­al­is­ing the BRZ. The STI ac­ces­sories al­low that,’’ says Subaru Aus­tralia boss Nick Se­nior.

He says there is noth­ing to make the car quicker, which is why it does not carry an STI badge. ‘‘ There has to be a per­for­mance up­grade for a car to be called an STI. Like the WRX,’’ Se­nior says.

But Se­nior says the S pack is in­tended to tap the de­mand for ex­tra per­son­al­ity on the BRZ and add spark af­ter the first flush of Aus­tralian sales.

The pack is cheaper than buy­ing the parts sep­a­rately and it is ef­fec­tively fac­tory-fit­ted. The STI parts have only be­come avail­able in the past month.

The S pack in­cludes front and rear spoil­ers, sus­pen­sion brace and coil springs, 17-inch STI al­loy wheels, rear dif­fuser, push­but­ton start and short-throw shift kit for the man­ual trans­mis­sion.

Se­nior says the STI parts are pro­duced in Ja­pan then shipped to Aus­tralia. They can­not be fit­ted in Ja­pan be­cause there is no ca­pac­ity at the fac­tory, which also builds the Toy­ota 86 and is run­ning at full ca­pac­ity.

He an­tic­i­pates at least 10 per cent of BRZ buy­ers will opt for the S pack.

He doesn’t ex­pect the S to cre­ate ex­tra de­mand for the BRZ. The on­line wait for lo­cal or­ders is ‘‘ about three months at the mo­ment. It got out to 14 months at one stage . . . we have been able to eat into that or­der bank sig­nif­i­cantly.’’

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