What’s in a name?
The Aussie Malibu has nothing to do with its US namesake — thankfully
frontal look and rear-seat space,’’ says Brook.
They had downsized the car. And this was the core, bread-and-butter Chevy.’’
He says Holden is expecting no cabin space complaints because people who want more have an obvious choice. You know what it is. For us, we have the Commodore,’’ he says.
But what about the negative feedback from America? It hasn’t been an issue outside the States. We don’t see it as a problem. There is a different line-up and a different requirement here. We’ve had a lot of input, from day one.’’
But Holden has struggled with mid-sized cars, from the rebadged Toyota Camry called the Apollo to the over-priced European Vectra to the miserable Epica that was parked in 2011.
The US version paints the Malibu as a loser even before it gets on the road in Australia.
We argue that it’s not a failure. It’s done well in the States,’’ Brook says.
But is there an opportunity to do better? Yes. It’s a big, big change. There is no comparison between this car and what we’ve done in the past.’’ Cover story, page28