Click and buy
You needn’t leave home to buy the micro Mercedes
A NICHE purchasing method for that most niche of brands, Smart, has been launched online. The Mercedes-Benz micro two-seater can be bought via buysmartnow.com.au.
There have been online gambits previously, most notably Subaru’s sell-out of its entire 2012 allocation of the BRZ sports car. But Benz managing director Horst von Sanden says the Smart initiative goes further.
There have been opportunities for customers with other brands to secure a vehicle online with a deposit,’’ he says. The difference with this platform is that every single detail including calculation of on-road and delivery costs, the amount of the payment in full, service packages and dealer delivery point, can be completed via the platform, and won’t be restricted to a specific time period.
We will be adding insurance and finance options shortly. Current customers can either make payment in full with a credit card, or pay a $2000 deposit and complete the balance via Bpay.
We are extremely satisfied with the online platform and, since its introduction last week, four Smart cars have already been sold.’’
Both current models— the Fortwo and Fortwo cabrio— can be configured on the site. Drive-away prices are $18,990 and $20,990 for the open top.
The first online Smart Fortwo was bought by James White from Sydney and delivered through Morrison Motors of Chatswood.