Day of the Hyundai
Korea’s No.1 brand beats the premium badges for quality
CAR buyers looking to Europe or Japan for reliable and useable in-car technology can no longer ignore South Korea.
Hyundai (and its US premium badge Genesis) have scored some top results in the latest J.D. Power Initial Quality Study. The brand has risen eight places to finish into 10th spot overall— and ahead of Mercedes-Benz, BMW, Audi and Volvo.
Porsche topped the faults list with just 80 per 100 vehicles, ahead of GMC, Lexus, Infiniti and Chevrolet. Honda’s luxury arm Acura placed sixth, with Toyota, Honda and Jaguar finishing just ahead of Hyundai and Kia, both on 106. The industry average is 113 problems per 100 vehicles.
The survey put the Hyundai Genesis in top spot for the midsize premium car segment, ahead of the Mercedes E-Class, Lexus GS and Jaguar XF.
J.D. Power found Genesis owners reported fewer problems than in any other premium mid-size car.
The successor to the Genesis and its coupe cousin are coming to Australia.
Hyundai spokesman Guido Schenken says the brand already has some of the J.D. Power top models here, including the Accent and Santa Fe.
The US automotive industry quality survey has been conducted for more than 27 years but has been revamped this year to include issues related to new technology.
This year’s survey also allows for more detailed owner feedback from new-car owners — the company says nearly two-thirds of problems experienced in the first 90 days of ownership are related to design or ease of operation rather than parts failure.
It says because design problems are not the result of a breakdown or malfunction, just 9 per cent of them are taken to a dealership within the first 90 days of ownership.
When owners take their vehicle to a dealership for a design-related issue, the problem is fixed only 13 per cent of the time. In contrast, 28 per cent of owners who experience a defect or malfunction within the first 90 days take it to a dealership, and 42 per cent of the time the dealership fixes the problem.
Many issues relate to voice recognition or hands-free technology, Bluetooth pairing for mobile phones, and the navigation system.
Hyundai is running end of financial year drive-away deals (see table). The i20, Elantra, i30 Hatch and Tourer and ix35 also receive a $1000 factory bonus.
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