Day of the Hyundai

Korea’s No.1 brand beats the pre­mium badges for qual­ity

Herald Sun - Motoring - - Car News - STU­ART MARTIN stu­art.martin@cars­

CAR buy­ers look­ing to Europe or Ja­pan for re­li­able and use­able in-car tech­nol­ogy can no longer ig­nore South Korea.

Hyundai (and its US pre­mium badge Ge­n­e­sis) have scored some top re­sults in the lat­est J.D. Power Ini­tial Qual­ity Study. The brand has risen eight places to fin­ish into 10th spot over­all— and ahead of Mercedes-Benz, BMW, Audi and Volvo.

Porsche topped the faults list with just 80 per 100 ve­hi­cles, ahead of GMC, Lexus, In­finiti and Chevro­let. Honda’s lux­ury arm Acura placed sixth, with Toy­ota, Honda and Jaguar fin­ish­ing just ahead of Hyundai and Kia, both on 106. The in­dus­try aver­age is 113 prob­lems per 100 ve­hi­cles.

The sur­vey put the Hyundai Ge­n­e­sis in top spot for the mid­size pre­mium car seg­ment, ahead of the Mercedes E-Class, Lexus GS and Jaguar XF.

J.D. Power found Ge­n­e­sis own­ers re­ported fewer prob­lems than in any other pre­mium mid-size car.

The suc­ces­sor to the Ge­n­e­sis and its coupe cousin are com­ing to Aus­tralia.

Hyundai spokesman Guido Schenken says the brand al­ready has some of the J.D. Power top mod­els here, in­clud­ing the Ac­cent and Santa Fe.

The US au­to­mo­tive in­dus­try qual­ity sur­vey has been con­ducted for more than 27 years but has been re­vamped this year to in­clude is­sues re­lated to new tech­nol­ogy.

This year’s sur­vey also al­lows for more de­tailed owner feed­back from new-car own­ers — the com­pany says nearly two-thirds of prob­lems ex­pe­ri­enced in the first 90 days of own­er­ship are re­lated to de­sign or ease of op­er­a­tion rather than parts fail­ure.

It says be­cause de­sign prob­lems are not the re­sult of a break­down or mal­func­tion, just 9 per cent of them are taken to a deal­er­ship within the first 90 days of own­er­ship.

When own­ers take their ve­hi­cle to a deal­er­ship for a de­sign-re­lated is­sue, the prob­lem is fixed only 13 per cent of the time. In con­trast, 28 per cent of own­ers who ex­pe­ri­ence a de­fect or mal­func­tion within the first 90 days take it to a deal­er­ship, and 42 per cent of the time the deal­er­ship fixes the prob­lem.

Many is­sues re­late to voice recog­ni­tion or hands-free tech­nol­ogy, Blue­tooth pair­ing for mo­bile phones, and the nav­i­ga­tion sys­tem.

Hyundai is run­ning end of fi­nan­cial year drive-away deals (see ta­ble). The i20, Elantra, i30 Hatch and Tourer and ix35 also re­ceive a $1000 fac­tory bonus.

Deals of the

’Dai: The Korean brand has deals on

all mod­els, in­clud­ing the

i40 Tourer

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