Super ute for Superman
Chrysler makes a one-off promo vehicle for the Man of Steel
Wagon— which is still a ute despite the ‘‘ wagon’’ name.
The custom Man of Steel pick-up truck uses several visual cues to align itself with the movie.
These include anodised red grille inserts and a high gloss black roof— technicians applied 14 coats for maximum effect. The rest of the body is covered in a dull grey body wrap— best described as steel grey— with a black strip along the sills that matches the black front and rear bumpers. Chrysler Group says the texture was designed to match Superman’s suit.
There are several S-shield logos on the bodywork and badges inside. The cabin features grey leather seats, with red trim sections on the doors, dashboard and seats, which also feature mesh inserts modelled on Superman’s suit.
Forged 17-inch alloys and chunky off-road tyres complete the muscular look.
At this stage, Chrysler Group says the Man of Steel ute is a one-off and will be auctioned for charity once it has finished its promo role.
Even so, if it gets a good reception, the idea of a special edition Superman Ram ute might just take off.
Well-cloaked: S-shield logos adorn the muscular pick-up’s panels and interior