It’s off with the show
Rumours of AIMS’S death have not been exaggerated
is confirmed by veteran show director, Russ Tyrie.
‘‘ I wouldn’t say it’s an execution. We’re very bullish about what we’re working towards,’’ he says. ‘‘ We’re in the midst of extensive market research and undertaking discussions with industry and government stakeholders to determine a model that can best meet the needs of the industry and the public.’’
The AIMS is a joint venture between the Federal Chamber of Automotive Industries, the peak body for carmakers and importers, and the Victorian Chamber of Commerce. They were forced into an unlikely alliance after running rival shows, the VACC in Melbourne and the FCAI in Sydney, that cannibalised support.
The show organisers admit privately they need a new model as Australia follows many other countries, including Britain, where traditional shows have battled for support.
Two of the planned stars of this year’s show— the Subaru WRXconcept and the all-new Mazda3— have landed and been promoted by their brands, while Mercedes-Benz has several top-secret show cars that it is still hoping to splash.
The 2014 AIMS was set to run slightly later in the year than the June date for 2013 in Melbourne and the early cancellation was decided to prevent any extra wasted effort.
Tyrie says the show has a proven economic benefit of more than $20 million to the host city. If the event survives, it’s most likely to head to Victoria in 2015.
concept was to star at AIMS