It’s off with the show

Ru­mours of AIMS’S death have not been ex­ag­ger­ated

Herald Sun - Motoring - - Car News -

is con­firmed by vet­eran show di­rec­tor, Russ Tyrie.

‘‘ I wouldn’t say it’s an ex­e­cu­tion. We’re very bullish about what we’re work­ing to­wards,’’ he says. ‘‘ We’re in the midst of ex­ten­sive mar­ket re­search and un­der­tak­ing dis­cus­sions with in­dus­try and govern­ment stake­hold­ers to de­ter­mine a model that can best meet the needs of the in­dus­try and the pub­lic.’’

The AIMS is a joint ven­ture be­tween the Fed­eral Cham­ber of Au­to­mo­tive In­dus­tries, the peak body for car­mak­ers and im­porters, and the Vic­to­rian Cham­ber of Com­merce. They were forced into an un­likely al­liance af­ter run­ning ri­val shows, the VACC in Melbourne and the FCAI in Syd­ney, that can­ni­balised sup­port.

The show or­gan­is­ers ad­mit pri­vately they need a new model as Aus­tralia fol­lows many other coun­tries, in­clud­ing Bri­tain, where tra­di­tional shows have bat­tled for sup­port.

Two of the planned stars of this year’s show— the Subaru WRX­con­cept and the all-new Mazda3— have landed and been pro­moted by their brands, while Mercedes-Benz has sev­eral top-se­cret show cars that it is still hop­ing to splash.

The 2014 AIMS was set to run slightly later in the year than the June date for 2013 in Melbourne and the early can­cel­la­tion was de­cided to pre­vent any ex­tra wasted ef­fort.

Tyrie says the show has a proven eco­nomic ben­e­fit of more than $20 mil­lion to the host city. If the event sur­vives, it’s most likely to head to Vic­to­ria in 2015.

Non-starter: Subaru’sWRX

con­cept was to star at AIMS

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