A day to forget
THINGS must be different on Planet Ford.
Here in the realworld, the death of Ford Performance Vehicles is Very Bad News.
Yet Ford Australia tries to make the rotten revelation about FPV’s lack of a future beyond 2014 look rosy with one of theworst spin jobs in the history of Australian motoring.
For a start, announcing the death of FPV on Remembrance Day, November 11, is just plain insensitive to any Ford fan.
And this comes after its earlier attempt, very badly, to paint the end of local car manufacturing with the Falcon and Territory as a smartmove into a full-import future.
News of the FPV closure leaks early on Tuesday through socialmedia but it is nearly five hours before anyone at Broadmeadows has anything to say or any answers to Carsguide questions. Actually, they say nothing and rely instead on another carefully crafted, but badly offline, press release that attempts very poorly to shift the emphasis to the XR8 Falcon.
“Ford’s iconic Falcon XR8 sedan will return to the Falcon line-up in late 2014,” the company trumpets.
It’s only when you read down to the fourth paragraph of the XR8 announcement that you find the real news.
“As the Falcon XR8 returns to the Ford range, the Ford Performance Vehicles (FPV) range will retire,” it says. “Retire”? Seriously? Retire? FPV is being killed and, although it’s not real news as Broadmeadows winds back on all fronts, theway it’s being announced is amateurish and badly done. Not just that, but Ford actually promises big things in 2014.
“Ford has planned a series of actions during 2014 to ensure the final FPV models celebrate the brand’s iconic status. Further details will be provided at a later date,” it says.
We’re assuming that means a farewell Falcon GT, or two, to cash in on the eagerness of long-term GT fans and collectors to have one of the last Aussie muscle cars. Butwhy would you bother?
Ford believes the XR8 will be the hero car in its last Falcon line-up, which is expected next October. Provided, of course, sales of the Broadmeadows-built locals don’t slide any further in the first half of 2014.
Right now, we wouldn’t bet on that updated Falcon making it to showrooms.
Very Bad News: The final chapter of FPV shapes up as a sad saga