But where’s the feeling?
TOYOTA’S No.1 sales place is a foregone conclusion this year — yet again. It has cranked up the buyer bait to December 31, partly to ensure that the Corolla becomes the country’s top choice for the first time.
Shoppers are being lured with drive-away deals for all the Toyota family, with the exception of the king-of-the-hill LandCruiser that never needs any help.
A Yaris at $15,490 on the road opens the action. A dozen dollar deals run through to the seven-seater Kluger family hauler and three choices from the HiLux ute line-up.
Hyundai might have begun the push for drive-away pricing in Australia but Toyota now accepts the benefits to buyers. And it means its decidedly vanilla cars get a tasty push.
“Drive-away is the most transparent and simplest message for a consumer to know the value position of our products,” says Toyota Australia sales and marketing chief Tony Cramb.
He knows Toyota buyers are not the most adventurous group but also realises they are looking for value in addition to the rock-solid strengths of the world’s favourite brand.
Toyota has been No.1 for 16 years in Australia, including every year since 2003, and has set an aggressive target for this year of more than 20 per cent of total sales.
“Being No.1 is the outcome of consistently providing the consumer with products that meet their requirement, that offer excellent value and a great ownership experience.
“The deals are have currently in the market are to support our annual sales target,” says Cramb. “Our ‘All Out’ deal is a 2013 plate clearance which is also a play on words that subtly ties in with our sponsorship of the Australian cricket team.”
Toyota Australia has plenty of stock, as do all its rivals, so the closer it gets to December 31 the more potential there is for a deal that even undercuts the special online offers at toyota.com.au.