But where’s the feel­ing?

Herald Sun - Motoring - - Showroom - PAUL GOVER CHIEF REPORTER paul.gover@carsguide.com.au

TOY­OTA’S No.1 sales place is a fore­gone con­clu­sion this year — yet again. It has cranked up the buyer bait to De­cem­ber 31, partly to en­sure that the Corolla be­comes the coun­try’s top choice for the first time.

Shop­pers are be­ing lured with drive-away deals for all the Toy­ota fam­ily, with the ex­cep­tion of the king-of-the-hill Land­Cruiser that never needs any help.

A Yaris at $15,490 on the road opens the ac­tion. A dozen dol­lar deals run through to the seven-seater Kluger fam­ily hauler and three choices from the HiLux ute line-up.

Hyundai might have be­gun the push for drive-away pric­ing in Aus­tralia but Toy­ota now ac­cepts the ben­e­fits to buy­ers. And it means its de­cid­edly vanilla cars get a tasty push.

“Drive-away is the most trans­par­ent and sim­plest mes­sage for a con­sumer to know the value po­si­tion of our prod­ucts,” says Toy­ota Aus­tralia sales and mar­ket­ing chief Tony Cramb.

He knows Toy­ota buy­ers are not the most ad­ven­tur­ous group but also re­alises they are look­ing for value in ad­di­tion to the rock-solid strengths of the world’s favourite brand.

Toy­ota has been No.1 for 16 years in Aus­tralia, in­clud­ing ev­ery year since 2003, and has set an ag­gres­sive tar­get for this year of more than 20 per cent of to­tal sales.

“Be­ing No.1 is the out­come of con­sis­tently pro­vid­ing the con­sumer with prod­ucts that meet their re­quire­ment, that of­fer ex­cel­lent value and a great own­er­ship ex­pe­ri­ence.

“The deals are have cur­rently in the mar­ket are to sup­port our an­nual sales tar­get,” says Cramb. “Our ‘All Out’ deal is a 2013 plate clear­ance which is also a play on words that subtly ties in with our spon­sor­ship of the Aus­tralian cricket team.”

Toy­ota Aus­tralia has plenty of stock, as do all its ri­vals, so the closer it gets to De­cem­ber 31 the more po­ten­tial there is for a deal that even un­der­cuts the spe­cial online of­fers at toy­ota.com.au.

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