MEL­BOURNE REVS UP FOR THE BIG SHOW

Herald Sun - Motoring - - WHAT’S ON -

AUS­TRALIA’S big­gest show for mo­tor­ing en­thu­si­asts hits town this week­end, with the ar­rival of Meguiar’s Mo­torEx at the Mel­bourne Show­grounds.

The event be­gan as a rel­a­tively small show fo­cus­ing on hot rods and clas­sic cars, but the pro­mot­ers, Mo­torAc­tive, have turned it into an iconic event cov­er­ing cus­tom, per­for­mance and collectable cars, with noth­ing stan­dard like the con­ven­tional motor shows.

“The di­ver­sity of Meguiar’s Mo­torEx is the key to the show,” says Bruce Mor­ri­son, man­ag­ing di­rec­tor of Mo­torAc­tive. “We let the event evolve as the in­dus­try it­self evolves. Just like fash­ion, cer­tain styles of mod­i­fi­ca­tions, tastes or car types move in and out of pop­u­lar­ity and our event em­braces this evo­lu­tion.”

The event is ex­pected to draw peo­ple of all ages and from all walks of life, with the com­mon de­nom­i­na­tor be­ing a pas­sion for all things au­to­motive.

“Be­cause the show is so di­verse with ev­ery­thing from collectable cars to high- per­for­mance ve­hi­cles, cus­tomised ma­chines, race cars and even bikes, we have a broad au­di­ence,” Mor­ri­son says.

“The show caters from very ex­pen­sive mod­i­fied and cus­tomised cars worth hun­dreds of thou­sands of dol­lars, to our Real Street Blvd cars which are of­ten week­end driven cars, not worth mega dol­lars and within the reach of most.”

Meguiar’s Mo­torEx, July 19-20, at the Mel­bourne Show­grounds. Satur­day, 10am-7pm, and Sun­day, 10am-6pm. De­tails/tick­ets: mo­torex.com.au

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