GONGS AND MEDALS

Herald Sun - Motoring - - CARSGUIDE CONFIDENTIAL - Twit­ter @JoshuaDowl­ing

TIME will tell why Gerry Dorizas left the top job at Holden sud­denly this week.

Un­til he’s re­placed, the deal­ers that have car­ried the brand with out­dated cars will do even more heavy lifting.

Dorizas (pic­tured) had been at Holden barely more than a month when he de­clared the once-proud brand would re­turn to No. 1 and top­ple Toy­ota by 2020.

It was a big call. Holden sales had just hit a 20-year low and it hadn’t been at the top of the charts for 11 years. Be­hind the scenes, Dorizas be­gan blam­ing deal­ers for the company’s woes.

In an in­tended mo­ti­va­tional speech to deal­ers, he told them to sell more cars. If only it were that sim­ple. The deal­ers quickly got off-side, but they kept the faith sell­ing a line-up that has been largely un­changed in the past few years.

Sure, Holden sales are up 1.3 per cent year-to-date in a mar­ket that is down 2 per cent. But most of that growth is from the Com­modore’s bounce back from last year’s record low.

Holden has a hand­ful of “new” cars com­ing next year; but they’re sim­ply re­badged ver­sions of Opel mod­els that were with­drawn from sale last year after just 11 months on fore­courts. Another mon­u­men­tal GM mis­step.

Deal­ers don’t de­serve the blame for the company’s predica­ment. They de­serve a medal — but for their ef­forts with an age­ing prod­uct range, Holden would be in much worse shape.

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