Final safety spiel as viral Barina heads for the shredder
THE banged up Holden Barina in the “Buy My Barina” ad that went viral this year — 1.2 million hits and counting — has gone to the big car park in the sky.
The 1999 model of various fading colours with more than 188,000km on the clock became a worldwide hit after advertising guru David Johns created an elaborate You Tube clip as if it were for a new car, with such honest claims as “matching seats” and “10 months rego”.
The Barina bomb was sold to NRMA Insurance for an undisclosed sum, which was donated to the Cancer Council.
The insurer then used the Barina in a crash test but not before it remade the advertisement in the original style. Worse still, the insurer crashed it in front of Johns. The Barina will be broken down for scrap after it has been used in displays showing the difference in safety between new and old vehicles.
In a serious collision, you are more likely to die or be severely injured in a car without airbags than one with airbags and a modern body structure.
“Drivers can be about 10 times more likely to die or be seriously injured in ... a used car with a poor safety record compared with a top performer,’’ says RACQ spokesman Steve Spalding.