Fi­nal safety spiel as vi­ral Ba­rina heads for the shred­der

Herald Sun - Motoring - - CARSGUIDE CONFIDENTIAL - Twit­ter: @JoshuaDowl­ing

THE banged up Holden Ba­rina in the “Buy My Ba­rina” ad that went vi­ral this year — 1.2 mil­lion hits and count­ing — has gone to the big car park in the sky.

The 1999 model of var­i­ous fad­ing colours with more than 188,000km on the clock be­came a world­wide hit after ad­ver­tis­ing guru David Johns cre­ated an elab­o­rate You Tube clip as if it were for a new car, with such hon­est claims as “match­ing seats” and “10 months rego”.

The Ba­rina bomb was sold to NRMA In­surance for an undis­closed sum, which was do­nated to the Can­cer Coun­cil.

The in­surer then used the Ba­rina in a crash test but not be­fore it re­made the ad­ver­tise­ment in the orig­i­nal style. Worse still, the in­surer crashed it in front of Johns. The Ba­rina will be bro­ken down for scrap after it has been used in dis­plays show­ing the dif­fer­ence in safety be­tween new and old ve­hi­cles.

In a se­ri­ous col­li­sion, you are more likely to die or be se­verely in­jured in a car with­out airbags than one with airbags and a mod­ern body struc­ture.

“Driv­ers can be about 10 times more likely to die or be se­ri­ously in­jured in ... a used car with a poor safety record com­pared with a top per­former,’’ says RACQ spokesman Steve Spald­ing.

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