Tiny tots a growth mar­ket

Herald Sun - Motoring - - Cars Confidential - Twit­ter @PaulWardGover

BRACKET creep in the car busi­ness is ev­ery bit as greedy as the tax man’s in­sid­i­ous attack on your wal­let.

Just as a pay rise can push you up in the tax brack­ets, so the ar­rival of a new model of­ten means an un­seen slide into a new size.

But the greed, in this case, is all on the buyer’s side.

We have be­come very spoiled over the past 15 years, as prices have barely moved while value has risen, so that even $13,000 cheap­ies now come with elec­tric win­dows, air­con, power steer­ing and au­dio, which once only joined the stan­dard equip­ment list be­yond $30,000. But how about the size? Lots of peo­ple tell me how much cars have grown, as they shop for some­thing like a Corolla and find the 2015 model is more like an older Camry in the cabin. I got ex­tra proof this week when I parked a new Honda HR-V a cou­ple of times.

First up, it was along­side an orig­i­nal CR-V. Then be­hind an early-model Toy­ota RAV4.

Both times the HR-V looked to be the same size, give or take a cou­ple of cen­time­tres, yet it’s the baby brother of the CR-V and marks the re­turn of a model that was a tid­dler when it first sold in Australia. It’s about 30 cen­time­tres shorter than the first CR-V.

Then I parked the HR-V along­side a cur­rent-gen­er­a­tion CR-V. It is smaller, a lit­tle more youth­ful, and more ob­vi­ously aimed at young sin­gles than the fam­i­lies who are buy­ing a new CR-V.

But any­one who thinks the new gen­er­a­tion of baby SUVs are tiny tots is wrong.

Try this for size: Honda HR-V, 2015 edi­tion

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