IT’S ON THE PACE

Herald Sun - Motoring - - Prestige -

JAGUAR is leap­ing on the SUV bandwagon with a mid­sized model to com­pete with the likes of Audi’s SQ5 and the Porsche Ma­can. The F-Pace will break cover at the Frank­furt mo­tor show in Septem­ber rid­ing on the com­pany’s alu­minium-in­ten­sive ar­chi­tec­ture and shar­ing en­gines with other Jaguars.

Jaguar Australia’s Tim Krieger says the cross­over could be in Australia by late next year, bor­row­ing from Land Rover’s all-wheel-drive ex­per­tise. How­ever, he says, it won’t come close to be­ing a com­peti­tor.

“The prod­uct has to line up to the brand prom­ise (of space, grace and pace),” he says. “It’s not about (off-road) ca­pa­bil­ity — that is Land Rover’s po­si­tion. It’s a dif­fer­ent an­i­mal … but our cus­tomers clearly want that con­fig­u­ra­tion.

“Given our core com­peti­tors are play­ing in the (SUV) space, there is an ex­pec­ta­tion that to be a mod­ern pre­mium brand you need to be there.”

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