MONDEO CLAIMED AN UNINTENDED SCALP
THE Mondeo may go down in history as having killed the iconic Falcon but it was never meant to be that way.
It was supposed to topple the Toyota Camry but, in the end, Ford’s global sedan for family and fleet customers claimed one of its own.
In 1991, Japanese upstart Toyota gained market leadership in Australia for the first time, a position it held for four years.
Ford, leader for the previous nine years, wanted to put a dent in Toyota’s top-selling sedan as it was making inroads into the Falcon’s dominance.
And so in 1995 it imported the Mondeo, the new mediumsized sedan designed to suit all tastes in all markets.
The Mondeo sold well in Europe and the US but Australians didn’t take to it. It was dropped from the local line-up after just five years.
By 2007, though, Ford could see the Falcon’s glory days were over. The shift to small cars, SUVs and utes was in full swing and Ford reintroduced the Mondeo to combat the Camry. Now it’s ready to do it all again.