Warm ride

The DS3 is more of a fash­ion state­ment than a pocket rocket but it’s still fun to drive

Herald Sun - Motoring - - Road Test - PAUL GOVER paul.gover@carsguide.com.au

THE Citroen DS3 looks good on any cat­walk for cars.

It’s never been a great drive, or a gen­uinely hot hatch, but it makes a sweet fash­ion state­ment and World Rally Cham­pi­onship suc­cess brings some brag­ging rights.

Now the DS3 has been tweaked with a lit­tle ex­tra go, a lit­tle ex­tra fizz, and a bot­tom line that re­flects $5500 of ex­tra stan­dard equip­ment in­clud­ing a re­vers­ing cam­era, sat­nav and au­to­matic emer­gency brak­ing.

But there is no au­to­matic gear­box and the start­ing price stands at $33,990 — a $4000 price in­crease. For the DS3 Cabrio, the in­crease is slightly less at $3600.

“We want to build cars that our cus­tomers will buy, not get in­volved in a price war. That doesn’t work for us, or our own­ers,” says Citroen Australia na­tional mar­ket­ing manager Dim­itri An­drea­tidis. “In any case, DS3 cus­tomers were al­ready tick­ing all the boxes and the av­er­age pur­chase price was $32,000. We de­cided to load it up and go for value.”

Apart from the sat­nav and ex­tra safety gear there are park­ing sen­sors, LED mood light­ing in the cabin, com­bined LED/Xenon head­lamps and an in­te­grated air fresh­ener. And the war­ranty cov­er­age is dou­ble what it was in 2010, with capped­price ser­vic­ing for six years.

Nev­er­the­less, the sales tar­get is likely to be a mod­est 150 cars in 2015, hardly a land­mark even

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