The DS3 is more of a fashion statement than a pocket rocket but it’s still fun to drive
THE Citroen DS3 looks good on any catwalk for cars.
It’s never been a great drive, or a genuinely hot hatch, but it makes a sweet fashion statement and World Rally Championship success brings some bragging rights.
Now the DS3 has been tweaked with a little extra go, a little extra fizz, and a bottom line that reflects $5500 of extra standard equipment including a reversing camera, satnav and automatic emergency braking.
But there is no automatic gearbox and the starting price stands at $33,990 — a $4000 price increase. For the DS3 Cabrio, the increase is slightly less at $3600.
“We want to build cars that our customers will buy, not get involved in a price war. That doesn’t work for us, or our owners,” says Citroen Australia national marketing manager Dimitri Andreatidis. “In any case, DS3 customers were already ticking all the boxes and the average purchase price was $32,000. We decided to load it up and go for value.”
Apart from the satnav and extra safety gear there are parking sensors, LED mood lighting in the cabin, combined LED/Xenon headlamps and an integrated air freshener. And the warranty coverage is double what it was in 2010, with cappedprice servicing for six years.
Nevertheless, the sales target is likely to be a modest 150 cars in 2015, hardly a landmark even