SIM­PLE RECIPE FOR SUC­CESS

Herald Sun - Motoring - - Carsguide Confidential - Twit­ter: @JoshuaDowl­ing

WE called it the deal of the decade and it seems Aus­tralia agreed.

The Hyundai i30 shot to the top of the sales charts last month, record­ing 5500 sales as peo­ple snapped up the $19,990 drive-away deal for the Korean hatch­back.

The sticker price, which was roughly $7000 off the full re­tail ask, worked be­cause it made life sim­ple for buy­ers and Hyundai deal­ers alike.

No need to hag­gle, no wor­ry­ing whether other buy­ers got a bet­ter deal, just choose a colour and sign on the dot­ted line. No doubt the five-year war­ranty and rearview cam­era sealed many a deal as well.

The same ap­plies to the Volk­swa­gen Golf, which came within a whisker of bump­ing the once-mighty Holden Com­modore into eighth place on the sales charts. The sim­ple and at­trac­tive $24,990 drive-away deal helped sell 2680 ex­am­ples.

Ditto the Mit­subishi Tri­ton, which is the third most pop­u­lar ve­hi­cle with pri­vate buy­ers this year, largely be­cause of a cheap — and trans­par­ent — $29,990 drive­away deal.

Per­haps other brands need to take a leaf from Hyundai’s book rather than hide their mar­gins by invit­ing cus­tomers to “do a deal” or take ad­van­tage of com­pli­cated low-in­ter­est loans.

For ex­am­ple, Nissan was of­fer­ing “ex­tra value” on some mod­els but no head­line drive-away deals — sales were down 17 per cent on last year.

Over­all, the car in­dus­try re­mains on course for another record year, driven mainly by low in­ter­est rates.

Weekly re­pay­ments on a $20,000 car to­day can be as low as $387 a month — three years ago the same car cost about $486. You also pay much less in­ter­est on a fiveyear loan — $3200 to­day against more than $9000 three years ago.

Al­ter­na­tively, you could buy a $25,000 car now with the same re­pay­ments as a $20,000 car three years ago.

Deaall aa ttr­rump:: Hyun­daaii ii30

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