German on the Mount
Australia’s motoring mecca plays host to a mob of marauding V8s
IT’S said you can have too much of a good thing but when it comes to Mercedes-Benz performance cars, you can never get enough.
Catering to the hedonistic tendencies of a number of wellheeled Aussie “prospects”, Mercedes-Benz has reinstated its Festival of AMG (the brand’s performance arm) at Bathurst where sundry punters and a few car journos were invited to test drive not one or two MercedesBenz AMGs but about 80 of them, with a collective value of about $13.5 million.
Benz used the event back in 2008 to promote AMG cars and sold quite a few in the weeks after. This time around they’re a lot more serious, spending seven figures on the event.
If that sounds like an extravagant number, consider the fact that AMG sells more high-performance V8s than any other luxury brand in Australia.
The Festival offered up the whole AMG range, including the stunning new AMG GT coupe, the new C63 and the four-cylinder CLA 45 AMG — a 265kW all-wheel-drive hatch that provided an interesting contrast to the rear-drive big bangers.
Benz hired Mt Panorama for a week to run groups through one-day drive experiences. They also employed perhaps all the available race driving instructors in the country to school the punters in the