Kick-on quar­ter

Herald Sun - Motoring - - CARSGUIDE CONFIDENTIAL - Twit­ter: @JoshuaDowl­ing. WITH JOSHUA DOWL­ING AND PAUL GOVER

THE run to the end of the year is look­ing — as ever — like a good time to grab a new-car bar­gain.

New car sales to pri­vate buy­ers in the mass mar­ket are ap­par­ently slow­ing, even if of­fi­cial fig­ures don’t re­flect this.

Deal­ers are telling Cars­guide that Septem­ber is prov­ing as tough as Au­gust, cus­tom­ar­ily the slow­est month of the year.

That means there will be a huge push by most main­stream brands in the fi­nal three months of the year as they at­tempt to hit am­bi­tious an­nual sales tar­gets.

Among those push­ing hard­est is Hyundai, which last month over­took Holden for the first time ever in the year-to­date sales tal­lies.

The pair were neck and neck all year un­til Hyundai sent a memo to deal­ers in­creas­ing their tar­gets across the board due to a China sales slow­down.

Hyundai won’t con­firm this but deal­ers have told us Hyundai’s an­nual tar­get went from 104,000 to 114,000 overnight, giv­ing them 10,000 more deals to clinch with just four months re­main­ing. There is only one way to achieve such un­re­al­is­tic growth: slash prices.

That’s a dou­ble-edged sword, honed to give buy­ers the bar­gain box-seat in the fi­nal quar­ter. It also will slash the re­sale value for any­one who paid re­tail six months ago

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