THE run to the end of the year is looking — as ever — like a good time to grab a new-car bargain.
New car sales to private buyers in the mass market are apparently slowing, even if official figures don’t reflect this.
Dealers are telling Carsguide that September is proving as tough as August, customarily the slowest month of the year.
That means there will be a huge push by most mainstream brands in the final three months of the year as they attempt to hit ambitious annual sales targets.
Among those pushing hardest is Hyundai, which last month overtook Holden for the first time ever in the year-todate sales tallies.
The pair were neck and neck all year until Hyundai sent a memo to dealers increasing their targets across the board due to a China sales slowdown.
Hyundai won’t confirm this but dealers have told us Hyundai’s annual target went from 104,000 to 114,000 overnight, giving them 10,000 more deals to clinch with just four months remaining. There is only one way to achieve such unrealistic growth: slash prices.
That’s a double-edged sword, honed to give buyers the bargain box-seat in the final quarter. It also will slash the resale value for anyone who paid retail six months ago