Record sales come at a cost

Herald Sun - Motoring - - CARSGUIDE CONFIDENTIAL - Twit­ter: @RTMBlack­burn

With two months to go in 2015, the new-car mar­ket is on track to break the sales record set in 2013. Which means it’s a seller’s mar­ket right?

Wrong. While it may look like buy­ers are fall­ing over them­selves to get into a shiny new car, some se­nior in­dus­try fig­ures be­lieve the mar­ket isn’t as ro­bust as the num­bers sug­gest.

That means there will be some sharp deals avail­able be­tween now and Christ­mas, as deal­ers strug­gle to meet am­bi­tious sales tar­gets set by head of­fice.

SUVs and lux­ury cars are go­ing gang­busters, but the de­mand is be­ing driven by some cut­throat com­pe­ti­tion.

Mean­while, boom SUV sales have meant bust for small cars and there are some red-hot of­fers avail­able at that end of the mar­ket.

Hyundai, which ear­lier this year was sell­ing au­to­matic i30s for $19,990 drive-away (about $7000 off ) is still ag­gres­sively push­ing stock at deal­ers.

Head of­fice in­creased deal­ers’ tar­gets to cover a slow­down in China, re­port­edly telling them in a memo that “100 per cent of tar­get is no longer good enough”.

The sales push is forc­ing heavy­weights Toy­ota and Mazda to re­act, and the Corolla price has al­ready been tweaked.

Our sources say Toy­ota will sharpen its pen­cil on the lo­cally- made Camry. The com­pany is be­lieved to be plan­ning to push a load of stock through deal­ers in Novem­ber and De­cem­ber and will mop up the ex­cess with a demo sale in Jan­uary.

It’s also a good time to buy a Volk­swa­gen, with deal­ers re­port­ing a sig­nif­i­cant slow­down in show­room traf­fic as a re­sult of that brand’s con­tin­u­ing emis­sions scan­dals.

The other big news is that the Western Aus­tralian mar­ket is tank­ing, as the end of the min­ing boom takes its toll.

That has also dented sales of one-tonne utes. Add in the in­tro­duc­tion of sev­eral all-new mod­els, and there is pres­sure on the brands with older of­fer­ings.

Try talk­ing tur­key with a Holden or Isuzu dealer on a Colorado or D-Max and you should get a good deal. Ditto Volk­swa­gen on an Amarok.

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