Toyota out on its own in sales
TOYOTA will be toasting its increasing stranglehold on the Australian new car market following the release of the halfyearly sales figures.
The company’s domination extends across passenger cars, SUVs and light commercial vehicles, highlighting the brand’s reputation for reliability and value. In June sales figures released by Vfacts, Toyotabadged vehicles account for almost one in five new vehicle registrations. No coincidence then that four of the top 10 bestselling models are Toyotas.
In pure numerical terms, Toyota’s six-month total of 109,023 is up by almost 7000 vehicles on the same time last year and almost matches the combined sales of Mazda and Hyundai, sitting in second and third place respectively. Holden continues to be hammered as the company transitions from being a local maker to importer.
The Red Lion brand still sits in fourth place but sales are down more than 12 per cent for the year. Take into account the fact the Commodore — which ends local production in October — has accounted for more than 10,000 of the 42,000 sales and the slump is likely to continue despite the impending arrival of the Opel Insignia as its replacement.
Ford sits in fifth place on the sales charts and can thank the Mustang for not being in a similar position to its archrival. The two-door coupe has added more than 5000 sales to the company’s fortunes in the first six months, meaning one in eight new Blue Oval vehicles bears the pony badge.
Our infatuation with SUVs shows no signs of slowing, though the market is moving away from the small softroaders into the medium and large segments.
Mid-sized SUVs grew by almost 33 per cent last month and, with year-to-date registrations of 97,939, trail only small passenger cars as the biggest single sector.
In the prestige ranks Mercedes-Benz is emulating Toyota’s ascendancy. Benz has sold 22,318 cars to date in 2017, for an 8 per cent improvement.
The 12,843 BMWs sold and Audi’s tally of 10,702 represent falls of 18 per cent and 12 per cent respectively.
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