Eye-catch­ing Ella sets new trend in South Yarra

Herald Sun - Property - - FRONT PAGE - Nathan Mawby

STYLE is the key to one of South Yarra’s lat­est de­vel­op­ments. In the heart of the sub­urb’s im­age­con­scious bou­tique, restau­rant and cafe precinct, Ella has been built to be strik­ing.

The Clare­mont St fa­cade is a mix of tim­ber and bronze and the en­try has been styled like a ho­tel lobby.

The in­te­ri­ors fea­ture a mix of oak tim­ber floors, glossy white cab­i­netry with tim­ber and stone ve­neers with Euro­pean ap­pli­ances in the kitchen.

Open-plan liv­ing ar­eas have track light­ing, each apart­ment fea­tures its own fire­place and there is an op­tion to in­stall a wine rack.

The de­vel­op­ment is close to shops, eater­ies and en­ter­tain­ment venues of Chapel St and is only a short trip from the Melbourne CBD.

It also takes ad­van­tage of a mostly north-west ori­en­ta­tion to of­fer city sky­line and Yarra River views.

Wade Keenan, chief op­er­at­ing of­fi­cer of de­vel­oper Spec Prop­erty, said the de­vel­op­ment was more than 50 per cent sold, with strong in­ter­est from young pro­fes­sion­als.

‘‘Young pro­fes­sional women who are want­ing to en­ter the prop­erty mar­ket and to be close to the city, but still in a bit of a funky lo­ca­tion,’’ Mr Keenan said.

‘‘And we have in­vestors who are want­ing to buy into the area be­cause they know the lo­cal mar­ket want to live there.’’

He said the build­ing’s po­si­tion near Chapel St was a ma­jor fac­tor in sales so far, but many buy­ers ap­pre­ci­ated the build­ing’s style.

‘‘We have tried to do some­thing dif­fer­ent to what is in the street,’’ Mr Keenan said. ‘‘We have over 60 dif­fer­ent styled apart­ments, based on how peo­ple want to live, rather than how ef­fi­cient it is to build.’’

The com­plex fea­tures 20 floors of one- and two-bed­room apart­ments.

And 20 Vespa scoot­ers are cur­rently on of­fer for buy­ers of a onebed­room apart­ment over $416,000.

Con­struc­tion is ex­pected to be com­pleted around mid-2015.

For fur­ther in­for­ma­tion con­tact Jayce McMeeken 0499 073 466 James Brooksby 0499 041 377 or visit el­laa­part­ments.com.au Price range One-bed­room apart­ments start from $339,000. Two-bed­room apart­ment prices be­gin at $550,000.

One-bed­room apart­ments start from $325,000, two-bed­rooms from $439,500 and three­bed­rooms from $599,000.

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