City lifestyle in the suburbs
THE inner city lifestyle that many apartment buyers crave is coming to Melbourne’s middle suburbs.
Developer Ausco aims to provide urban-style living without the inner city hassles with its Imperium apartment project in Murrumbeena.
Ausco marketing manager Rabiya Habib said many buyers wanted to combine the quieter, greener surrounds of the suburbs with the convenience and style of a city apartment.
“Not everyone wants to live in the city. For some people it’s too crowded, too congested,” she said. “They want to live in the suburbs with great schools but somewhere with that feel of the city and all the conveniences of the city.”
Ms Habib said suburban apartment developments had ramped up their city style over the past five years.
She said Imperium’s 37 one- and twobedroom apartments were designed with an urban living focus, including adding a spacesaving table extension to kitchen benches.
The apartments will also have European appliances, floorboards, top quality fittings and floor-to-ceiling windows that connect living areas with generously sized balconies.
The project’s location at 67-73 Poath Rd also put a host of amenities on the doorstep, Ms Habib said.
“There’s a bus stop right outside the development, you’re walking distance to the Hughesdale train station and about a 900m walk from Chadstone shopping centre,” she said.
The building will also have space for four retailers on the ground level, with interest coming from cafes, gyms and hairdressers.
Ms Habib said the shops, services and cafes of Koornang Rd were also close, adding to the appeal.
Ms Habib said about 30 per cent of the development sold in its first two weeks, with most buyers being owner occupiers.
The project, which will also have basement car parking, is expected to be finished in 2017.
Prices range from $390,000 to $420,000 for one-bedroom apartments and $451,000 to $620,000 for two-bedroom designs.
For more information, phone Alex Zoumboulis on 0422 877 500 or visit theimperium.com.au