Real es­tate’s vir­tual re­al­ity

Herald Sun - Property - - NEWS - AZAL KHAN

FOR­GET sac­ri­fic­ing your Satur­days and hus­tling through dozens of open houses in search of your dream home.

Tech ad­vance­ments in the real es­tate world mean you can take a 3D tour of a house, look up price es­ti­mates and even be alerted to prop­er­ties hit­ting the mar­ket – all from the com­fort of your couch.

A num­ber of new apps and plat­forms are us­ing cut­ting edge dig­i­tal de­vel­op­ments such as aug­mented re­al­ity (or AR) to make the process eas­ier for house­hunters and sellers.

AR is a rel­a­tively new tech­nol­ogy that blurs the line be­tween what’s real and what is com­puter gen­er­ated to cre­ate a whole new level in sen­sory ex­pe­ri­ence.

The lat­est of th­ese is the Prop­erty ViewAR app de­vel­oped by and tech com­pany Plat­tar for na­tional real es­tate com­pany Ray White. The app will be used in con­junc­tion with the Ray White mag­a­zine,

“Once you’ve down­loaded the app and you’ve pointed your phone cam­era at a prop­erty ad, you can watch the ad lift off the page like magic and scroll through pho­tos, floor plans, maps and data in a 3D ex­pe­ri­ence,” said Nigel Dal­ton, chief in­for­ma­tion of­fi­cer at REA Group that owns and op­er­ates

Gone are the days of buy­ing an apart­ment off the plan and hop­ing it turns out like you imag­ined; or buy­ing prop­er­ties in far-off lo­ca­tions sight un­seen. 3D and vir­tual re­al­ity tech­nol­ogy en­able peo­ple to walk through a prop­erty us­ing their smart­phone or desk­top.

“3D modelling is be­com­ing more ac­ces­si­ble through com­pa­nies like Di­akrit who can pro­duce sim­ple mod­els that show floor­plans and lay­outs,” said An­drew Recht­man, ex­ec­u­tive gen­eral man­ager – res­i­den­tial.

News Corp Aus­tralia re­cently ac­quired a ma­jor­ity share­hold­ing in Di­akrit, which works with prop­erty por­tals, ven­dors, agents and de­vel­op­ers to en­hance the prop­erty buy­ing and sell­ing ex­pe­ri­ence with prod­ucts in­clud­ing 3D floor plans and 3D In­te­rior Vi­su­al­i­sa­tions.

In­dus­try ex­perts pre­dict tech­nol­ogy in the prop­erty space will con­tinue to progress rapidly as time-poor con­sumers seek new ways to re­search and en­gage with prop­erty.

“Ad­vances in per­son­al­i­sa­tion will pro­vide a richer ex­pe­ri­ence for con­sumers in 2016, es­pe­cially via mo­bile devices,’’ Mr Recht­man said. “Our top picks for tech trends set to change the real es­tate in­dus­try in 2016 are the rise of Vir­tual Re­al­ity, mo­bile per­son­al­i­sa­tion, and new de­vel­op­ments in wear­able tech­nol­ogy.’’

Ray White’s

mag­a­zine will show­case more than 400 auc­tions across the coun­try. Brought to life by the new Prop­er­tyViewAR app, the mag­a­zine will be in­serted in the

on Fe­bru­ary 28.

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