Real estate’s virtual reality
FORGET sacrificing your Saturdays and hustling through dozens of open houses in search of your dream home.
Tech advancements in the real estate world mean you can take a 3D tour of a house, look up price estimates and even be alerted to properties hitting the market – all from the comfort of your couch.
A number of new apps and platforms are using cutting edge digital developments such as augmented reality (or AR) to make the process easier for househunters and sellers.
AR is a relatively new technology that blurs the line between what’s real and what is computer generated to create a whole new level in sensory experience.
The latest of these is the Property ViewAR app developed by realestate.com.au and tech company Plattar for national real estate company Ray White. The app will be used in conjunction with the Ray White magazine,
“Once you’ve downloaded the app and you’ve pointed your phone camera at a property ad, you can watch the ad lift off the page like magic and scroll through photos, floor plans, maps and data in a 3D experience,” said Nigel Dalton, chief information officer at REA Group that owns and operates realestate.com.au.
Gone are the days of buying an apartment off the plan and hoping it turns out like you imagined; or buying properties in far-off locations sight unseen. 3D and virtual reality technology enable people to walk through a property using their smartphone or desktop.
“3D modelling is becoming more accessible through companies like Diakrit who can produce simple models that show floorplans and layouts,” said Andrew Rechtman, realestate.com.au executive general manager – residential.
News Corp Australia recently acquired a majority shareholding in Diakrit, which works with property portals, vendors, agents and developers to enhance the property buying and selling experience with products including 3D floor plans and 3D Interior Visualisations.
Industry experts predict technology in the property space will continue to progress rapidly as time-poor consumers seek new ways to research and engage with property.
“Advances in personalisation will provide a richer experience for consumers in 2016, especially via mobile devices,’’ Mr Rechtman said. “Our top picks for tech trends set to change the real estate industry in 2016 are the rise of Virtual Reality, mobile personalisation, and new developments in wearable technology.’’
magazine will showcase more than 400 auctions across the country. Brought to life by the new PropertyViewAR app, the magazine will be inserted in the
on February 28.