Home takes on a star­ring film role

Herald Sun - Property - - NEWS - SA­MAN­THA LANDY

DION Besser is on a mis­sion to end “bor­ing real es­tate mar­ket­ing”.

The Besser & Co chief ex­ec­u­tive has taken the pro­mo­tion of a Malvern East town­house to a new level, by creat­ing a short film to showcase it.

Mr Besser called in pro­fes­sional ac­tors, and writer and di­rec­tor Anas­ta­sia Fai of video pro­duc­tion com­pany Style and Im­age, to cre­ate the eight minute-long

The film de­picts a day in the life of a woman liv­ing at 4/24 Hys­lop Pde, which is due to go to auc­tion on May 21 with a price guide of $700,000 to $770,000.

“A lot of real es­tate agents are do­ing videos where they walk through a house, high­light­ing its fea­tures,” Mr Besser said.

“I re­alised we needed to fig­ure out a way to give our prop­er­ties an edge over the others.”

The film de­picts the town­house’s fic­tional owner Kate Evans — played by ShaeLee Shack­le­ford of the com­edy trio SketchShe, which has fea­tured on — spend­ing her birth­day at home. The film sub­tly shows off the two-be­d­room home’s sleek up­stairs open-plan liv­ing and din­ing area, its chic stone kitchen and the ur­ban for­est at its doorstep.

Mr Besser said as well as giv­ing the prop­erty an edge over others like it, the aim of the film was to “add emo­tion” to the home for po­ten­tial buy­ers.

The agent said he picked this home to show in film be­cause of the ar­chi­tec­tural de­sign but it was also “some­thing peo­ple can re­late to”.

A trailer for the video was launched on Youtube, realestate.com.au and other list­ings web­sites last month, be­fore the full film was re­leased this week.

Mr Besser said list­ings for the home had re­ceived “thou­sands more views” than the av­er­age prop­erty in the Malvern East area.

Re­gard­less of how this town­house sells, Mr Besser said his agency planned to cre­ate more mini-movies for their prop­er­ties in the fu­ture.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.