Your ABC, ab­so­lutely ev­ery­where

Herald Sun - Switched On - - Front Page - KYLIE MILLER

AU­DI­ENCES around the world will be able to watch ABC television pro­grams on­line from the end of the month.

The ABC will launch tri­als of its new in­ter­net ser­vice on March 26, Aus­tralia’s first in­ter­net TV ser­vice with full-screen pic­ture qual­ity.

Dubbed ‘‘ABC Play­back’’, the in­ter­net television ser­vice ini­tially will of­fer three chan­nels: ‘‘ABC Catch-up’’ fea­tur­ing a mix of pop­u­lar and spe­cial­ist pro­grams re­peated from the pre­vi­ous week; ‘‘ABC Real’’ fo­cus­ing on nat­u­ral his­tory and doc­u­men­tary pro­gram­ming; and ‘‘ABC Shop’’, show­ing pro­grams avail­able for pur­chase from the ABC shop.

An ABC News ser­vice will fol­low late in the year.

ABC man­ag­ing di­rec­tor Mark Scott told STAFF the de­vel­op­ment was a sig­nif­i­cant step in cre­at­ing the kind of pub­lic broad­caster au­di­ences re­quired.

‘‘Tech­nol­ogy is chang­ing so fast and so are au­di­ence ex­pecta- tions, so our strat­egy must be to keep up with au­di­ence be­hav­iour and tech­no­log­i­cal op­por­tu­ni­ties that pro­vide an ef­fec­tive means of pro­duc­ing in­no­va­tive Aus­tralian con­tent,’’ he says.

Along with the three in­ter­net TV chan­nels, Scott an­nounced the launch of ABC Lo­cal, 60 new lo­cal on­line sites to re­place ex­ist­ing ABC ra­dio sites and of­fer broad­band con­tent, fea­ture sto­ries, pic­tures, videos and au­dio re­flect­ing lo­cal events and cul­ture, news, weather and sport.

Sig­nif­i­cant:

Mark Scott

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