Your ABC, absolutely everywhere
AUDIENCES around the world will be able to watch ABC television programs online from the end of the month.
The ABC will launch trials of its new internet service on March 26, Australia’s first internet TV service with full-screen picture quality.
Dubbed ‘‘ABC Playback’’, the internet television service initially will offer three channels: ‘‘ABC Catch-up’’ featuring a mix of popular and specialist programs repeated from the previous week; ‘‘ABC Real’’ focusing on natural history and documentary programming; and ‘‘ABC Shop’’, showing programs available for purchase from the ABC shop.
An ABC News service will follow late in the year.
ABC managing director Mark Scott told STAFF the development was a significant step in creating the kind of public broadcaster audiences required.
‘‘Technology is changing so fast and so are audience expecta- tions, so our strategy must be to keep up with audience behaviour and technological opportunities that provide an effective means of producing innovative Australian content,’’ he says.
Along with the three internet TV channels, Scott announced the launch of ABC Local, 60 new local online sites to replace existing ABC radio sites and offer broadband content, feature stories, pictures, videos and audio reflecting local events and culture, news, weather and sport.