SUNSHINE FOR TODAY
RATINGS figures for Channel 9’s Today have climbed almost 9 per cent nationally in the past year.
Seven’s Sunrise is still the leading breakfast show, but has shed almost 3 per cent of its viewers.
Today executive producer Tom Malone rubbished Seven’s suggestion that Today’s improved ratings were a result of copying Sunrise.
‘‘We have won Melbourne for a year now, Sydney is improving and nationally we’re getting closer and closer all the time,’’ Malone says.
‘‘We are busy setting our own agendas.’’