Sunny skies ahead
WITH her sunny disposition, it’s a wonder it has taken Fifi Box so long to be chosen as Sunrise’s weather presenter.
When Grant Denyer left the Channel 7 breakfast program in 2006, Box had the role in her sights but had to ride out her radio contract with TripleMSydney’s The Shebang.
The blonde won fans on Dancing with the Stars and guest spots on Thank God You’re Here and Out of the Question and thought she had more to offer.
Just as the 31-year-old was reassessing her professional direction, the phone rang. Sunrise’s executive producer Adam Boland had an offer she couldn’t refuse.
‘‘I will never forget that Sunday afternoon last July,’’ Box says. ‘‘I had just got back from holidays and it was the first time I had sat down and gone ‘I need to start making decisions about my future’.
‘‘When he said would I be interested in the role it was like ‘Yes, yes, yes!’ I didn’t think twice, I didn’t have to sleep on it.’’
Box is happy 2008 is over, a year filled with sliding radio ratings and a sour working environment. In May a former TripleMstaffer revealed Box’s on-air partner of six years Marty Sheargold was making the chirpy presenter’s life hell.
‘‘The important thing for me is to remember the great times, remember the fun times and move on from there.’’
Sunrise is under pressure from Channel 9’s Today show, which gained 40,000 more viewers last year. Sunrise has held the No.1 breakfast slot for five years
Box will start her weather stint on January 19, before ratings begin on February 8.