Sun­rise clouds roll away

Herald Sun - Switched On - - Guide - ERIN McWHIRTER

THERE’S never a dull mo­ment when you’re churn­ing out 15 hours of live tele­vi­sion a week. Just ask David Koch and Melissa Doyle, co-an­chors on Chan­nel 7’s Sun­rise.

They’ll tell you the role of break­fast pre­sen­ter is ar­guably the most stren­u­ous in TV, par­tic­u­larly when you’re at the cen­tre of a rat­ings war.

Mel and Kochie (above) reckon they’re back on track af­ter last year get­ting the yips.

As To­day be­gan clos­ing in on Sun­rise’s lead in na­tional rat­ings, Sun­rise be­came clut­tered with new seg­ments. There’s no deny­ing the show lost some sense of di­rec­tion.

Not help­ing the cause was that ex­ec­u­tive pro­ducer Adam Boland, the brains be­hind the Sun­rise suc­cess, had by early this year moved to Seven’s cur­rent af­fairs show Sun­day Night. Boland has since moved back to Sun­rise.

‘‘The team (be­hind the scenes) got stretched a bit to help the net­work with other shows and I think that puts a strain on ev­ery­body,’’ Koch, 53, says.

‘‘We wanted to be too ‘tele­vi­sion’ rather than Sun­rise.

‘‘We started to take the ad­vice of out­siders rather than our view­ers and every­one had an opin­ion. We also started com­par­ing our­selves and that’s where we lost the show.’’ Doyle, 39, agrees. ‘‘You start lis­ten­ing to every­one putting their two cents’ worth in and over-analysing it,’’ she says.

The bat­tle for the break­fast mar­ket is fierce and though slap­ping the alarm clock be­tween 3am and 4am ev­ery week­day never feels nat­u­ral, it’s a way of life when you’re striv­ing to be the best in the genre.

To­day co-host Karl Ste­fanovic says: ‘‘We say we aren’t looking at Sun­rise in terms of con­tent, but that doesn’t mean we aren’t com­pet­i­tive in terms of get­ting the best tal­ent and lat­est in­for­ma­tion for our view­ers.

‘‘It wouldn’t be a so-called break­fast TV war un­less there was some level of com­pe­ti­tion and that’s good fun. I’m sure Mel and Kochie would see it as good com­pet­i­tive fun, too.’’ Sun­rise Chan­nel 7, week­days, 6am Morn­ing up­dates and chat Du­ra­tion: 3 hours

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