Sunrise clouds roll away
THERE’S never a dull moment when you’re churning out 15 hours of live television a week. Just ask David Koch and Melissa Doyle, co-anchors on Channel 7’s Sunrise.
They’ll tell you the role of breakfast presenter is arguably the most strenuous in TV, particularly when you’re at the centre of a ratings war.
Mel and Kochie (above) reckon they’re back on track after last year getting the yips.
As Today began closing in on Sunrise’s lead in national ratings, Sunrise became cluttered with new segments. There’s no denying the show lost some sense of direction.
Not helping the cause was that executive producer Adam Boland, the brains behind the Sunrise success, had by early this year moved to Seven’s current affairs show Sunday Night. Boland has since moved back to Sunrise.
‘‘The team (behind the scenes) got stretched a bit to help the network with other shows and I think that puts a strain on everybody,’’ Koch, 53, says.
‘‘We wanted to be too ‘television’ rather than Sunrise.
‘‘We started to take the advice of outsiders rather than our viewers and everyone had an opinion. We also started comparing ourselves and that’s where we lost the show.’’ Doyle, 39, agrees. ‘‘You start listening to everyone putting their two cents’ worth in and over-analysing it,’’ she says.
The battle for the breakfast market is fierce and though slapping the alarm clock between 3am and 4am every weekday never feels natural, it’s a way of life when you’re striving to be the best in the genre.
Today co-host Karl Stefanovic says: ‘‘We say we aren’t looking at Sunrise in terms of content, but that doesn’t mean we aren’t competitive in terms of getting the best talent and latest information for our viewers.
‘‘It wouldn’t be a so-called breakfast TV war unless there was some level of competition and that’s good fun. I’m sure Mel and Kochie would see it as good competitive fun, too.’’ Sunrise Channel 7, weekdays, 6am Morning updates and chat Duration: 3 hours