As good as Gold
Grubby and Dee Dee are banking on sharing breakfast for a year or two yet
GRUBBY and Dee Dee are about to chalk up their 23rd year together in radio, but runs on the board count for nothing.
Peter ‘‘Grubby’’ Stubbs and Diane ‘‘Dee Dee’’ Dunleavy (below) last month signed a one-year contract for 2010 with Gold FM’s owner, Australian Radio Network.
The deal, including an option for 2011, takes them into their 11th year in the station’s breakfast slot, making them Melbourne’s longest-running breakfast show.
Despite ending the ratings year with a respectable 5.2 per cent audience share, the stalwarts with one of the most enduring on-air chemistries say even they’re not immune to the vagaries of radio.
‘‘They don’t roll the red carpet out when the contract negotiations are underway,’’ Dunleavy says.
‘‘It’s as tough for us as it is for anyone . . . there are no exceptions for us because of our longevity. We’re still reviewed just as hard as everyone else.’’
Stubbs expects Gold to pick up the pair next year, too— unless scandal befalls them.
‘‘We’ll get to the end of the year and unless something really hideous is happening or Eddie McGuire is dominating (breakfast) or Dee Dee and I have been misbehaving in public and it’s us who’ve been caught in parks with our pants around our ankles, it’s likely they’ll say ‘Geez, we don’t have anyone else to do this. We’ll call them back again’.’’
The pair met at Fox FM, where Dunleavy was reading the news and Stubbs was doing a sports show.
‘‘We were born exactly six months apart— I’m March 17 and he’s September 17,’’ Dunleavy says.
‘‘An astrologer told us this gives us a perfect balance. I don’t believe in that kind of stuff, but I think there’s something in it, this great harmony in our relationship.’’
Their show regularly outrates their main FM competition at the Vega and Mix camps in the core over-40s demographic.
‘‘People listen to us and it’s like overhearing a conversation between friends,’’ Stubbs says. ‘‘It’s that eavesdropping thing.
‘‘There are a lot of FM stations and most of them play music with some sort of breakfast show with a theme or a duo. We’re not out to shock and do Kyle Sandilands stuff and we’re not giving lectures . . .
‘‘Fox FM rates well, but 42 per cent of its audience is aged 10-17 and they don’t buy much in the way of insurance or cars and houses.
‘‘It looks great when the figures come out, but we really know we have to target that older age group.’’