Gotham City’s Finest

Herald Sun - Switched On - - Games -

Among the great jobs in the games in­dus­try, Aussie ex­pat Dax Ginn’s would have to be one of the best. He is mar­ket­ing game man­ager at Rock­steady Stu­dios, work­ing on Bat­man: Arkham City. Switched On asked him about his work. What does your role en­tail? It in­volves an un­der­stand­ing of the devel­op­ment side of the process and the pub­lish­ing side and the sym­bio­sis be­tween the two. A devel­op­ment stu­dio spends ev­ery minute of ev­ery day mak­ing the best game they can, whereas the pub­lish­ing part­ner looks at the mar­ket and all games. So un­der­stand­ing both of those dif­fer­ent ways of think­ing is just a bril­liant po­si­tion to be in. What in­spires you? I take my in­spi­ra­tion from out­side of the in­dus­try. When I’m read­ing books or watch­ing movies or lis­ten­ing to mu­sic, I’m al­ways think­ing, OK does that song or that poem or that fair­ground at­trac­tion have any rel­e­vance for game de­sign? Any ad­vice for Aussies look­ing to work in the games in­dus­try? The peo­ple who im­press me the most are those who are bring­ing some­thing to­tally orig­i­nal to the ta­ble. Just hav­ing an in­ter­est in games is not enough; you need to show you can come up with a con­cept or de­sign. What will blow peo­ple away about Bat­man: Arkham City? I think our strength as a stu­dio is that we’re great at just pack­ing in in­ten­sity and in­trigue and dan­ger, and re­ally throw­ing a lot of stuff at the player ev­ery step of the way. That’s still our ob­jec­tive in Arkham City — to bring that same at­ten­tion to de­tail and level of at­mos­phere to this sprawl­ing district of Gotham City.


Take a snap of this im­age us­ing the Wimo app for iPhone or An­droid to see the teaser trailer for Bat­man: Arkham City.

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