COLIN VICK­ERY OUT OF THE BOX

Herald Sun - Switched On - - Friday -

WHO’D have thought morn­ing TV show The Cir­cle was ca­pa­ble of gen­er­at­ing such pub­lic­ity. It’s no sur­prise there are cyn­ics ask­ing if Chrissie Swan de­serves her Gold Lo­gie nom­i­na­tion. It’s a fair ques­tion given The Cir­cle at­tracts around 70,000 view­ers per day.

That is a mas­sive dif­fer­ence from Gold Lo­gie nom­i­nees Re­becca Gib­ney and Jessica Marais. Their Packed to the Rafters av­er­ages around 2 mil­lion view­ers.

How can some­one whose show rates less than a 20th of Rafters get a Gold gong?

‘‘ There is no way she is one of the top six TV per­son­al­i­ties in Aus­tralia,’’ one mys­ti­fied me­dia an­a­lyst says.

Dig deeper and Swan’s Gold nom­i­na­tion isn’t such a shock.

For a start, The Cir­cle rat­ings are mis­lead­ing. The Cir­cle is a show peo­ple dip into for 30 min­utes at a time — so the cu­mu­la­tive au­di­ence across the week would be sub­stan­tial. Pos­si­bly around one mil­lion.

It is true Swan has ben­e­fited from an ag­gres­sive Lo­gies cam­paign by Chan­nel 10, which has en­cour­aged view­ers to get on­line and vote.

Nine cam­paigned ag­gres­sively for To­day’s Karl Ste­fanovic, and he has also been

Golden girl: Chrissie Swan nom­i­nated for Gold. What a lot of pun­dits don’t re­alise is that Swan is a hero for one heck of a lot of Aus­tralian women.

These women can re­late to Swan’s much-pub­li­cised weight battle and dream of be­com­ing preg­nant.

Swan has fea­tured promi­nently in all the ma­jor women’s mag­a­zines and has a big TV pro­file be­cause of her weight loss ad­ver­tise­ments for Jenny Craig.

It is these or­di­nary Aussie women who have voted for Swan in big num­bers and their opin­ion counts.

She is part of a very strong en­sem­ble on The Cir­cle.

It would be in­ter­est­ing to know if her on-screen col­leagues at­tracted some Lo­gie votes. The Cir­cle Chan­nel 10, 10am

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