COLIN VICKERY OUT OF THE BOX
WHO’D have thought morning TV show The Circle was capable of generating such publicity. It’s no surprise there are cynics asking if Chrissie Swan deserves her Gold Logie nomination. It’s a fair question given The Circle attracts around 70,000 viewers per day.
That is a massive difference from Gold Logie nominees Rebecca Gibney and Jessica Marais. Their Packed to the Rafters averages around 2 million viewers.
How can someone whose show rates less than a 20th of Rafters get a Gold gong?
‘‘ There is no way she is one of the top six TV personalities in Australia,’’ one mystified media analyst says.
Dig deeper and Swan’s Gold nomination isn’t such a shock.
For a start, The Circle ratings are misleading. The Circle is a show people dip into for 30 minutes at a time — so the cumulative audience across the week would be substantial. Possibly around one million.
It is true Swan has benefited from an aggressive Logies campaign by Channel 10, which has encouraged viewers to get online and vote.
Nine campaigned aggressively for Today’s Karl Stefanovic, and he has also been
Golden girl: Chrissie Swan nominated for Gold. What a lot of pundits don’t realise is that Swan is a hero for one heck of a lot of Australian women.
These women can relate to Swan’s much-publicised weight battle and dream of becoming pregnant.
Swan has featured prominently in all the major women’s magazines and has a big TV profile because of her weight loss advertisements for Jenny Craig.
It is these ordinary Aussie women who have voted for Swan in big numbers and their opinion counts.
She is part of a very strong ensemble on The Circle.
It would be interesting to know if her on-screen colleagues attracted some Logie votes. The Circle Channel 10, 10am