Ratings battle is fast and furious
shows. Even the ABC had to rush to air British favourite Dr Who to counteract piracy.
‘‘ In the past, people weren’t able to download or get hold of copies,’’ Downs says.
Reality fans are livid whenever Survivor and The Amazing Race aren’t fast-tracked, because it is too easy to stumble across the shows’ results on the web.
But Seven is bucking the trend by holding its new US shows until next year.
Seven’s new US shows include Revenge, starring Emily VanCamp and Madeleine Stowe, Good Christian Bitches, based on the Kim Gatlin novel, and comedy Up All Night with Christina Applegate.
Seven waited six months to screen Downton Abbey and the delay didn’t hinder the British drama’s ratings performance.
‘‘ Our preference is to launch the shows as part of an overall plan that covers all of the ratings seasons,’’ programming chief Tim Worner says.
He notes there can some- times be a backlash against shows that are fast-tracked.
Charlie’s Angels, Prime Suspect and Ringer all appeared on a recent Entertainment Weekly ‘‘ TV death watch’’ list.
‘‘ Australian viewers are smart and they can sense lame shows from some distance,’’ Worner says.
‘‘ I think we may be seeing some shows now ( on rival networks) that we won’t be seeing very much of in 2012.’’
Downs counters that holding a show is just as risky.
‘‘ Not every (fast-tracked) show will work, but you’ve got to take your chances when you can,’’ Downs says. What a blast: Kaley Cuoco and her costars from the hit US sitcom