Time to go with the flow

TV stream­ing ser­vices are set to flood the Aussie mar­ket, writes Jen­nifer Dud­ley-nicholson

Herald Sun - Switched On - - Cover Story -

THE rev­o­lu­tion may be tele­vised, but the tele­vi­sion rev­o­lu­tion will be streamed over the in­ter­net. TV and movie stream­ing ser­vices are on the rise in Aus­tralia, with of­fer­ings re­cently launched by un­ex­pected sources in­clud­ing mo­bile phone car­ri­ers, DVD rental agen­cies and TV pro­duc­ers.

Many of these new ser­vices will be­come avail­able on every­thing from games con­soles to tablets be­fore the end given un­lim­ited ac­cess to Quick­flix’s online movie data­base of 300 new movies each month for a $14.99 fee.

‘‘ We’re of­fer­ing stream­ing movies, which in it­self is not com­pletely new in Aus­tralia, but the sub­scrip­tion ser­vice is and it’s com­ing at the right time,’’ he says.

The movie stream­ing ser­vice is avail­able through in­ter­net­con­nected Sony Bravia TVS and Blu-ray Disc play­ers.

Tay­lor says it will be rolled out to PCS and Macs – which spon­dents re­ported they were just as likely to down­load or stream a movie as they were to watch one in the cinema.

That re­search is backed by buy­ing trends, with Canon’s Consumer Life­style In­dex re­veal­ing that in­ter­net-ready tele­vi­sions now make up 20 per cent of TV pur­chases, up from 10 per cent last year.

Mur­doch Univer­sity au­di­ence re­search labs di­rec­tor Duane Varan says the in­creased avail­abil­ity and aware­ness of in­ter­net-friendly home-the­atre prod­ucts and im­prove­ments in the qual­ity and price of broad­band ser­vices will help IPTV to take off, though the nec­es­sary in­ter­net ac­cess may still be un­avail­able to a mi­nor­ity’’ of po­ten­tial cus­tomers.

He says stream­ing ex­ist­ing con­tent over the in­ter­net is just the start of a rev­o­lu­tion.

We’re still in the in­fancy of this tech­nol­ogy,’’ he says.

It’s a whole uni­verse that opens up. We’re not yet at that stage where con­tent is pro­duced with in­ter­ac­tiv­ity at the fore­front, for ex­am­ple hav­ing a sto­ry­line where view­ers de­cide what hap­pens next.’’

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.