Time to go with the flow
TV streaming services are set to flood the Aussie market, writes Jennifer Dudley-nicholson
THE revolution may be televised, but the television revolution will be streamed over the internet. TV and movie streaming services are on the rise in Australia, with offerings recently launched by unexpected sources including mobile phone carriers, DVD rental agencies and TV producers.
Many of these new services will become available on everything from games consoles to tablets before the end given unlimited access to Quickflix’s online movie database of 300 new movies each month for a $14.99 fee.
‘‘ We’re offering streaming movies, which in itself is not completely new in Australia, but the subscription service is and it’s coming at the right time,’’ he says.
The movie streaming service is available through internetconnected Sony Bravia TVS and Blu-ray Disc players.
Taylor says it will be rolled out to PCS and Macs – which spondents reported they were just as likely to download or stream a movie as they were to watch one in the cinema.
That research is backed by buying trends, with Canon’s Consumer Lifestyle Index revealing that internet-ready televisions now make up 20 per cent of TV purchases, up from 10 per cent last year.
Murdoch University audience research labs director Duane Varan says the increased availability and awareness of internet-friendly home-theatre products and improvements in the quality and price of broadband services will help IPTV to take off, though the necessary internet access may still be unavailable to a minority’’ of potential customers.
He says streaming existing content over the internet is just the start of a revolution.
We’re still in the infancy of this technology,’’ he says.
It’s a whole universe that opens up. We’re not yet at that stage where content is produced with interactivity at the forefront, for example having a storyline where viewers decide what happens next.’’