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GROAN TRANS­FER Per­fume ads of­ten have a lot in com­mon with art films and this faux ad­ver­tise­ment plays up their black-and-white, po­et­i­cally breath­less de­liv­ery. It works well for ev­ery­one but the ad’s main player, Ni­cole ‘‘Snooki’’ Polizzi, who won’t par­tic­i­pate in that schtick, even when pro­mot­ing her own per­fume. WATCH: http://bit.ly/tcxwl0

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