Who makes the grade?

A bru­tal start to the 2012 rat­ings war has claimed its first vic­tims, writes Colin Vick­ery

Herald Sun - Switched On - - Front Page -

THE TV rat­ings war is less than two months old and there have al­ready been some high­pro­file ca­su­al­ties. Chan­nel 9 re­al­ity show Ex­cess Bag­gage, with a re­ported bud­get of $15 mil­lion, bit the dust af­ter two weeks — shunted to dig­i­tal chan­nel GO!

Last week, Chan­nel 10 booted Young Tal­ent Time, one of the linch­pins of its ‘‘ Su­per Sun­day’’, into the less chal­leng­ing 7pm Fri­day slot.

The rat­ings for Ten’s morn­ing show The Cir­cle have also crashed. The drop comes af­ter the firestorm of con­tro­versy sur­round­ing re­marks by Yumi Stynes and Ge­orge Ne­gus about Vic­to­ria Cross re­cip­i­ent Cpl Ben Roberts-smith.

The three com­mer­cial net­works are set to un­leash a swag of new shows af­ter Easter to boost their rat­ings per­for­mance.

It is time for Switched On to look at the good, the bad, and the ugly of the year so far.

AChan­nel 7 used its tra­di­tional spring­board, the Aus­tralian Open ten­nis, to pro­mote new shows Re­venge and Please Marry My Boy as well as an ex­panded My Kitchen Rules. The con­stant stream of on-air pro­mo­tions paid off big time. Re­venge grabs about 2 mil­lion view­ers each week, Please Marry My Boy has con­sis­tently scored more than 1 mil­lion view­ers and MKR — with a New Zealand team plus bad­dies in­clud­ing Peter and Gary — has av­er­aged about 1.7 mil­lion view­ers an episode. ‘‘Seven has ramped My Kitchen Rules up to five nights a week and it is post­ing dou­bledigit rat­ings in­creases,’’ Fu­sion Strat­egy’s Steve Allen says. The suc­cess of My Kitchen Rules has al­lowed Seven to hold back the sec­ond se­ries of rat­ings cham­pion Down­ton Abbey un­til at least June. It has the AFL foot­ball, a sec­ond se­ries of Win­ners & Losers and sev­eral new US dra­mas in­clud­ing Miss­ing and Once Upon a Time still to come. But the rat­ings suf­fered a down­turn for US se­ries Cas­tle, Bones, Grey’s Anatomy and Des­per­ate Housewives.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.