Hot chips at core of ul­tra-fast PCS

Herald Sun - Switched On - - Front Page -

BUY a top-of-the-line com­puter today and it will process games, videos and pho­tos up to twice as fast as one built just a year ago.

Re­place a three-year-old com­puter and your new PC will han­dle me­dia at 30 times the speed and show off 3D graph­ics 19 times faster than your old work­horse.

The ad­vance­ments are be­ing made pos­si­ble by new com­puter chips re­leased this month and al­ready fil­ter­ing into lap­tops from Samsung, Ap­ple, Toshiba, Acer, Dell, Sony and ASUS.

In­tel prom­ises its third-gen­er­a­tion Core pro­ces­sors — code-named Ivy Bridge — are the small­est and fastest yet, and de­liver greater graph­ics pro­cess­ing and power with low en­ergy con­sump­tion.

In­tel Aus­tralia and New Zealand gen­eral man­ager Kate Burleigh says the third­gen­er­a­tion chips use new tech­nol­ogy, in­clud­ing re­designed three-layer tran­sis­tors, to de­liver a power boost.

‘‘ We see today as be­ing a huge day for the in­dus­try, not just world­wide but here in Aus­tralia where Aus­tralians con­tinue to de­mand com­pute re­spon­sive­ness,’’ she says.

The new chips prom­ise to de­liver up to dou­ble the 3D graph­ics per­for­mance of last year’s chips, which Burleigh says will af­fect ev­ery­thing from video edit­ing to video games.

‘‘ When you’re look­ing at the pro­ces­sor, it used to take one hour to en­code (video). It would now take two min­utes to do.’’

But con­sumers will have to ask about the new chips specif­i­cally when buy­ing a new com­puter be­cause In­tel has cho­sen to keep its la­belling the same as last year.

Out­wardly, there will be no way of telling which com­puter has the newer tech­nol­ogy.

Ul­tra­books are al­ready emerg­ing that use the new chips, in­clud­ing Toshiba’s Satel­lite U840W, Samsung’s Se­ries 9 PC and the Vaio T Se­ries from Sony.

JEN­NIFER DUD­LEY-NI­CHOL­SON

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