Networks play silly Games to counter Olympics ratings blitz
SO a bit over a week before the Olympics — which, according to predictions by the host nation, will be watched by 110 per cent of the world’s seven billion people — and Channel 7 decides to start running one of its biggest shows twice a week and Channel 10 launches The Shire.
I don’t know yet if The Shire’s going to be the hit I think it is, but you’d like to believe there’s some logic there.
That Seven show is Once Upon a Time. The thinking here, I suppose, is that women won’t want to watch the Female appeal: Ginnifer Goodwin, left, and Lana Parrilla, in Olympics. Assuming women are the Once Upon a Time audience. Grocery buyers, I should probably call them, if we’re going to go down this unseemly marketing path. I don’t know what groceries are exactly but they sound white and bulky and I don’t think I buy them.
I do, however, like Once Upon a Time. The bits with Robert Carlyle in them, with his long fingernails and mad eyes. Not the pathetic Cinderella Valentine’s Day bits. I’d like it even more if the kid with the fairy tale book was more adorable. He used to be little Bobby Draper in Mad Men.
Son of the hottest man in the world. Bobby is now played by Mike and Susan’s kid MJ from Desperate Housewives, who is indeed cute as a button. Hollywood.
Do I need Once Upon a Time more than once a week? Possibly. Probably. I accidentally watched Home and Away the other night, someone was moving to Goulburn, his mother (Sonia Todd) was distraught, as you can imagine, and I thought, yeah, I could see myself getting into this, if I lost my job.
But there would still be room for the Olympics. This is where maybe Ten’s made a mistake with The Shire. They should’ve saved it for later, when there was nothing on, shown it some love and support.
Because even if people say they don’t care about the Olympics and ‘‘ we’’ have nobody in the swimming and that pole vaulter’s over and what’s he doing with a latte in that ad anyway, they still watch them.