Net­works play silly Games to counter Olympics rat­ings blitz

Herald Sun - Switched On - - On The Couch -

SO a bit over a week be­fore the Olympics — which, ac­cord­ing to pre­dic­tions by the host na­tion, will be watched by 110 per cent of the world’s seven bil­lion peo­ple — and Chan­nel 7 de­cides to start run­ning one of its big­gest shows twice a week and Chan­nel 10 launches The Shire.

I don’t know yet if The Shire’s go­ing to be the hit I think it is, but you’d like to be­lieve there’s some logic there.

That Seven show is Once Upon a Time. The think­ing here, I sup­pose, is that women won’t want to watch the Fe­male ap­peal: Gin­nifer Good­win, left, and Lana Par­rilla, in Olympics. As­sum­ing women are the Once Upon a Time au­di­ence. Gro­cery buy­ers, I should prob­a­bly call them, if we’re go­ing to go down this un­seemly mar­ket­ing path. I don’t know what gro­ceries are ex­actly but they sound white and bulky and I don’t think I buy them.

I do, how­ever, like Once Upon a Time. The bits with Robert Car­lyle in them, with his long fin­ger­nails and mad eyes. Not the pa­thetic Cin­derella Valen­tine’s Day bits. I’d like it even more if the kid with the fairy tale book was more adorable. He used to be lit­tle Bobby Draper in Mad Men.

Son of the hottest man in the world. Bobby is now played by Mike and Su­san’s kid MJ from Des­per­ate Housewives, who is in­deed cute as a but­ton. Hol­ly­wood.

Do I need Once Upon a Time more than once a week? Pos­si­bly. Prob­a­bly. I ac­ci­den­tally watched Home and Away the other night, some­one was mov­ing to Goul­burn, his mother (So­nia Todd) was dis­traught, as you can imag­ine, and I thought, yeah, I could see my­self get­ting into this, if I lost my job.

But there would still be room for the Olympics. This is where maybe Ten’s made a mis­take with The Shire. They should’ve saved it for later, when there was noth­ing on, shown it some love and sup­port.

Be­cause even if peo­ple say they don’t care about the Olympics and ‘‘ we’’ have no­body in the swim­ming and that pole vaulter’s over and what’s he do­ing with a latte in that ad any­way, they still watch them.

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