It ads up to an ailing industry
IDON’T know how I feel about Denise Drysdale doing Depend underwear ads. Nobody says anything about weak bladders or that great word ‘‘ incontinence’’, but any time someone says they now feel confident enough to start doing yoga again, we somehow know what they’re talking about.
I don’t feel like doing yoga and, let me tell you, my bladder is as ship-shape as Bear Grylls’.
The thing I love about this ad is that when Denise throws to the incontinent woman Jen, it’s to discuss the new colours, which I think should somehow give us all hope that even when you’re at the point that you wet yourself when you sneeze, you still care about matching your outfit to this garment, which we’re told looks ‘‘ a lot more like real underwear’’ (‘‘Peach for women, grey for men’’).
But then Shelley Craft is doing Method ads for chips now too, ones where she’s like Jamie Oliver, looking at someone over there instead of here down the camera.
It gives them tremendous authenticity, which is what the chips call for on account of their natural state. You can taste it when you eat them, Shelley says. Arsenic’s natural, I tell her through the television — would you serve that to your fake TV guests with pride, Shelley? But she doesn’t take any notice of me.
We’re going to see more of this— competent television performers doing ads. There’s not enough work for any of them. I mean, Ten will probably have to shut down, the way all the hardware stores did a few years ago. Nobody liked it but that’s how it was.
Toni Collette is in Rake this week. I never thought I’d see the day. Commonwealth Bank ads is one thing, but Rake?
Luckily, it’s a pretty decent episode. Better than any I saw last season. But just the fact she was available to do it is something. Something bad, in a way. Yet good.
I’m wondering if we’re seeing the start here of what took place 15 or more years ago in the States with the death of the independent film industry. It died, and look what happened to TV — born again, and it now eclipses the film industry by any measure of quality.
When the independent film industry dried up in Australia it meant the whole industry dried up. And then Hollywood stopped coming.
I wouldn’t exactly say the domestic industry has hit its zenith yet but it has the crews and the actors to get there.