It ads up to an ail­ing in­dus­try

Herald Sun - Switched On - - On The Couch - MY SAY DIANNE BUT­LER

IDON’T know how I feel about Denise Drys­dale do­ing De­pend un­der­wear ads. No­body says any­thing about weak blad­ders or that great word ‘‘ in­con­ti­nence’’, but any time some­one says they now feel con­fi­dent enough to start do­ing yoga again, we some­how know what they’re talk­ing about.

I don’t feel like do­ing yoga and, let me tell you, my blad­der is as ship-shape as Bear Grylls’.

The thing I love about this ad is that when Denise throws to the in­con­ti­nent woman Jen, it’s to dis­cuss the new colours, which I think should some­how give us all hope that even when you’re at the point that you wet your­self when you sneeze, you still care about match­ing your out­fit to this gar­ment, which we’re told looks ‘‘ a lot more like real un­der­wear’’ (‘‘Peach for women, grey for men’’).

But then Shel­ley Craft is do­ing Method ads for chips now too, ones where she’s like Jamie Oliver, look­ing at some­one over there in­stead of here down the cam­era.

It gives them tremen­dous au­then­tic­ity, which is what the chips call for on ac­count of their nat­u­ral state. You can taste it when you eat them, Shel­ley says. Ar­senic’s nat­u­ral, I tell her through the tele­vi­sion — would you serve that to your fake TV guests with pride, Shel­ley? But she doesn’t take any notice of me.

We’re go­ing to see more of this— com­pe­tent tele­vi­sion per­form­ers do­ing ads. There’s not enough work for any of them. I mean, Ten will prob­a­bly have to shut down, the way all the hard­ware stores did a few years ago. No­body liked it but that’s how it was.

Toni Col­lette is in Rake this week. I never thought I’d see the day. Com­mon­wealth Bank ads is one thing, but Rake?

Luck­ily, it’s a pretty de­cent episode. Bet­ter than any I saw last sea­son. But just the fact she was avail­able to do it is some­thing. Some­thing bad, in a way. Yet good.

I’m won­der­ing if we’re see­ing the start here of what took place 15 or more years ago in the States with the death of the in­de­pen­dent film in­dus­try. It died, and look what hap­pened to TV — born again, and it now eclipses the film in­dus­try by any mea­sure of qual­ity.

When the in­de­pen­dent film in­dus­try dried up in Aus­tralia it meant the whole in­dus­try dried up. And then Hol­ly­wood stopped com­ing.

I wouldn’t ex­actly say the do­mes­tic in­dus­try has hit its zenith yet but it has the crews and the ac­tors to get there.

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