The Kruger/campbell combo is an early-bird winner for Nine in the ratings, writes Colin Vickery
I’m pretty nerdy on politics so gossip was the big thing (challenge) forme
across which Kardashian is which (was hard). The crap I could tell you about what to wear if you’re going to the races — heels, clutch, nails — is astounding.’’
Kruger took a major risk late last year by jumping from Seven to Nine. Mornings was a lure but the icing on the cake was hosting Big Brother.
Following in Gretel Killeen’s footsteps was always going to be daunting, but Kruger made it look easy.
Nine’s re-boot averaged around one million viewers per episode. Not bad for a show that was tainted goods.
Ten’s version became so raunchy it was nicknamed ‘‘ Big Brothel’’. In 2006, thenAustralian prime minister John Howard called for its axing.
It followed the infamous ‘‘ turkey slap’’ incident, when two male contestants were evicted for allegedly sexually assaulting a female housemate. Nine’s version was tame by comparison. It needed to be. It was aimed solely at the family-friendly 7pm time slot.
‘‘ Some people thought that Big Brother was too conservative this year but Nine has resurrected a show that needed help with its reputation,’’ Kruger says. ‘‘ That is what we set out to do and achieved.
‘‘ It (the move from Seven to Nine) was all very risky but I’ve been lucky. The second part of the year, for me personally, has been great with Big Brother being successful. It was 87 hours of content.
‘‘ Big Brother may have contributed to some extra viewers for Mornings because of that drag you get from prime time.
‘‘ It is much harder to host a show ( Big Brother) on your own. You don’t have that person (like Campbell on Mornings) to bounce off. If you’re having a slow night, there’s nobody else to rely on.’’ Mornings, Channel 9, weekdays, 9am.
Chemistry: Sonia Kruger and David
Campbell celebrate their show’s 200th