Morn­ing star

The Kruger/camp­bell combo is an early-bird win­ner for Nine in the rat­ings, writes Colin Vick­ery

Herald Sun - Switched On - - Cover Story -


The­Morn­ing Show

Morn­The Morn-

Danc­ing with






I’m pretty nerdy on pol­i­tics so gossip was the big thing (chal­lenge) forme

across which Kar­dashian is which (was hard). The crap I could tell you about what to wear if you’re go­ing to the races — heels, clutch, nails — is as­tound­ing.’’

Kruger took a ma­jor risk late last year by jump­ing from Seven to Nine. Morn­ings was a lure but the ic­ing on the cake was host­ing Big Brother.

Fol­low­ing in Gre­tel Killeen’s foot­steps was al­ways go­ing to be daunt­ing, but Kruger made it look easy.

Nine’s re-boot av­er­aged around one mil­lion view­ers per episode. Not bad for a show that was tainted goods.

Ten’s ver­sion be­came so raunchy it was nick­named ‘‘ Big Brothel’’. In 2006, thenAus­tralian prime min­is­ter John Howard called for its ax­ing.

It fol­lowed the in­fa­mous ‘‘ turkey slap’’ in­ci­dent, when two male con­tes­tants were evicted for al­legedly sex­u­ally as­sault­ing a fe­male house­mate. Nine’s ver­sion was tame by com­par­i­son. It needed to be. It was aimed solely at the fam­ily-friendly 7pm time slot.

‘‘ Some peo­ple thought that Big Brother was too con­ser­va­tive this year but Nine has res­ur­rected a show that needed help with its rep­u­ta­tion,’’ Kruger says. ‘‘ That is what we set out to do and achieved.

‘‘ It (the move from Seven to Nine) was all very risky but I’ve been lucky. The sec­ond part of the year, for me per­son­ally, has been great with Big Brother be­ing suc­cess­ful. It was 87 hours of con­tent.

‘‘ Big Brother may have contributed to some ex­tra view­ers for Morn­ings be­cause of that drag you get from prime time.

‘‘ It is much harder to host a show ( Big Brother) on your own. You don’t have that per­son (like Camp­bell on Morn­ings) to bounce off. If you’re hav­ing a slow night, there’s no­body else to rely on.’’ Morn­ings, Chan­nel 9, week­days, 9am.

Chem­istry: So­nia Kruger and David

Camp­bell cel­e­brate their show’s 200th


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