STYLE DUO STICK­ING IT TO THE HATERS

Herald Sun - Switched On - - COVER STORY - CLARE RIGDEN TV WRITER

A decade or so ago, Bri­tish style mavens Trinny and Su­san­nah set about trans­form­ing the bland High Street style of mil­lions of Bri­tish women — and be­came house­hold names in the process.

Now, Aus­tralia has its own fab­u­lously fash­ion­able duo do­ing the same thing. Where their Bri­tish coun­ter­parts were known for eye­brow-rais­ing, love-han­dle-grab­bing and bitchy asides, Tash Sefton and Elle Fer­gu­son — the duo be­hind uber-pop­u­lar fash­ion blog and on­line store @theyall­ha­teus, and now the stars of Fox­tel’s makeover show Style Squad — don’t ap­pear to have a nasty bone in their bod­ies.

“What we like about the show is it’s not nasty at all,” says Fer­gu­son. “We’re not tear­ing shreds off peo­ple about what they wear. In our world we meet so many amaz­ing peo­ple — there’s just no room for nasty. We are al­ways very pos­i­tive in the They All Hate Us world.”

The irony of this last state­ment isn’t lost on ei­ther of them. They first be­gan writ­ing their blog as a way of se­cretly com­mu­ni­cat­ing in the of­fice — Tash was the head of women’s wear at a ma­jor Aus­tralian re­tailer, and Elle was in charge of vis­ual mer­chan­dis­ing — and their boss hated them both.

They were con­stantly in trou­ble for chat­ting, so took it on­line. Fast for­ward and their lit­tle blog is now global, their on­line store gen­er­at­ing mil­lions (40 per cent of sales are through the States) and set­ting trends.

“The pro­duc­ers and the net­work came to us for an­other show, but then they said, ‘We love you girls, but we think you are big enough char­ac­ters in your­self that you need your own show’,” Sefton ex­plains.

In the first episode we meet lovely fiftysome­thing fos­ter mum Jacintha. She ad­mits to be­ing stuck in a style rut.

It’s lovely to watch the trans­for­ma­tion and the girls say it’s the high­light of work­ing with each of the eight ‘stylees’ fea­tured in the se­ries.

STYLE SQUAD, STYLE, MON­DAY, 8.30PM

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