ONE LONG STORY OF DE­CEP­TION

Herald Sun - Switched On - - ON THE COUCH -

Here’s a novel pro­mo­tion strat­egy: not only are the mak­ers of Amer­i­can Hor­ror Story not re­veal­ing any­thing about the new se­ries, they’ve made a bunch of fake trail­ers to throw peo­ple off the scent.

Only one of the 21 teasers is real — but which one?

Amer­i­can fans will find out later to­day but the first episode doesn’t screen in Aus­tralia un­til Mon­day.

Cre­ator Ryan Mur­phy has vaguely hinted the se­ries will in­volve chil­dren and op­er­atic themes, while FX CEO John Land­graf says the se­ries will be “set in two time pe­ri­ods … but prin­ci­pally in the present”.

The sup­posed full ti­tle Amer­i­can Hor­ror Story: The Mist was “ac­ci­den­tally” re­leased on Rot­ten Tomatoes two weeks ago.

The de­lib­er­ate strat­egy of mis­in­for­ma­tion has cer­tainly got fans talk­ing, with some ar­gu­ing the new se­ries will be about a cult, while oth­ers are bet­ting on ex­trater­res­tri­als.

“Leaked” set pho­tos sug­gest the sea­son has some­thing to do with the fate of the late 16th cen­tury English set­tlers who dis­ap­peared from the so­called Lost Colony of Roanoke, in North Carolina.

But then again, why trust “set pho­tos” any more than those 21 trail­ers?

AMER­I­CAN HOR­ROR STORY, ELEVEN, MON­DAY, 9.30PM

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