Herald Sun - Switched On - - ON THE BOX -

My Kitchen Rules is fac­ing its own harsh re­al­ity, af­ter the Chan­nel 7 cook­ing show slumped to third in its times­lot on Mon­day night.

Nine’s de­ci­sion to screen an ex­panded ver­sion of Mar­ried at First Sight has been a gamechanger at 7.30pm, while Ten’s I’m A Celebrity…Get Me Out of Here! has also scored strongly off the back of com­pelling con­tes­tants, in­clud­ing this year’s win­ner Casey Donovan.

Mar­ried at First Sight won Mon­day night, with 1.06 mil­lion view­ers, edg­ing out the fi­nale of I’m a Celebrity ( 1.056 mil­lion); and leav­ing MKR to lan­guish be­hind its re­al­ity ri­vals, with 968,000 view­ers.

The show has been on a slow slide since its Jan­uary 30 roll­out, with crit­ics call­ing for a rad­i­cal over­haul.

“My Kitchen Rules will have to slim down and get back to ba­sics,” me­dia an­a­lyst Steve Allen says. “It is time for change and it needs to be dra­matic.”

That said, MKR could bounce back now that I’m a Celebrity... has fin­ished, Ten’s re­place­ment show, The Big­gest Loser: Trans­formed has seen the net­work chance its hand with a for­mat change.

“My Kitchen Rules is likely to still be in the Top 10 pro­grams of the year but it will not reign supreme like past years,” Allen says. “It has been pretty dis­ap­point­ing this year.”

MKR’s Manu and Pete Evans.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.