GETTING TOO HOT IN KITCHEN
My Kitchen Rules is facing its own harsh reality, after the Channel 7 cooking show slumped to third in its timeslot on Monday night.
Nine’s decision to screen an expanded version of Married at First Sight has been a gamechanger at 7.30pm, while Ten’s I’m A Celebrity…Get Me Out of Here! has also scored strongly off the back of compelling contestants, including this year’s winner Casey Donovan.
Married at First Sight won Monday night, with 1.06 million viewers, edging out the finale of I’m a Celebrity ( 1.056 million); and leaving MKR to languish behind its reality rivals, with 968,000 viewers.
The show has been on a slow slide since its January 30 rollout, with critics calling for a radical overhaul.
“My Kitchen Rules will have to slim down and get back to basics,” media analyst Steve Allen says. “It is time for change and it needs to be dramatic.”
That said, MKR could bounce back now that I’m a Celebrity... has finished, Ten’s replacement show, The Biggest Loser: Transformed has seen the network chance its hand with a format change.
“My Kitchen Rules is likely to still be in the Top 10 programs of the year but it will not reign supreme like past years,” Allen says. “It has been pretty disappointing this year.”
MKR’s Manu and Pete Evans.