Bond is no TV winner
Alan Bond is nowhere near as intriguing a person to Aussie television viewers as Lang Hancock and Gina Reinhart.
That is the take away from Monday night’s disappointing launch figures for Channel 9’s House of Bond.
The show, which stars Ben Mingay as disgraced billionaire Bond, Adrienne Pickering as first wife Eileen, and Rachael Taylor as second wife Diana Bliss, averaged a mediocre 613,000 viewers across the five capital cities.
Nine’s miniseries, which had been promoted as event television, suffered a massive drop from lead-in show The Voice’s 1.18 million viewers.
Worse still, House of Bond scored less than half the 1.383 million viewers for part one of House of Hancock, which starred Sam Neill (Hancock) and Mandy McElhinney (Rinehart).
But Nine would be pleased that the reported million dollar salaries they splashed out to lure Boy George and Kelly Rowland to The Voice has paid dividends.
“We’re extremely pleased with the performance of The Voice, which ranked as Australia’s most watched program, with a national average audience (including regionals) of more than 1.6 million,” a Nine spokesman says.
“House of Bond also delivered a timeslot win and will consolidate well.”
The Voice will face a new challenge next week when it goes up against Seven’s House Rules and Ten’s MasterChef Australia.
Nine’s original plan was to launch House of Bond in February. Producers Cordell Jigsaw Zapruder delivered the two-parter to Nine just before Christmas. / COLIN VICKERY
Adrienne Pickering and Ben Mingay.