Bond is no TV win­ner

Herald Sun - Switched On - - ON THE BOX -

Alan Bond is nowhere near as in­trigu­ing a per­son to Aussie tele­vi­sion view­ers as Lang Han­cock and Gina Reinhart.

That is the take away from Mon­day night’s dis­ap­point­ing launch fig­ures for Chan­nel 9’s House of Bond.

The show, which stars Ben Min­gay as dis­graced bil­lion­aire Bond, Adri­enne Pick­er­ing as first wife Eileen, and Rachael Tay­lor as sec­ond wife Diana Bliss, av­er­aged a medi­ocre 613,000 view­ers across the five cap­i­tal cities.

Nine’s minis­eries, which had been pro­moted as event tele­vi­sion, suf­fered a mas­sive drop from lead-in show The Voice’s 1.18 mil­lion view­ers.

Worse still, House of Bond scored less than half the 1.383 mil­lion view­ers for part one of House of Han­cock, which starred Sam Neill (Han­cock) and Mandy McEl­hin­ney (Rine­hart).

But Nine would be pleased that the re­ported mil­lion dol­lar salaries they splashed out to lure Boy Ge­orge and Kelly Row­land to The Voice has paid div­i­dends.

“We’re ex­tremely pleased with the per­for­mance of The Voice, which ranked as Aus­tralia’s most watched pro­gram, with a na­tional av­er­age au­di­ence (in­clud­ing re­gion­als) of more than 1.6 mil­lion,” a Nine spokesman says.

“House of Bond also de­liv­ered a times­lot win and will con­sol­i­date well.”

The Voice will face a new chal­lenge next week when it goes up against Seven’s House Rules and Ten’s MasterChef Aus­tralia.

Nine’s orig­i­nal plan was to launch House of Bond in Fe­bru­ary. Pro­duc­ers Cordell Jig­saw Zapruder de­liv­ered the two-parter to Nine just be­fore Christ­mas. / COLIN VICK­ERY

Adri­enne Pick­er­ing and Ben Min­gay.

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