DO NOT BREAK THE RULES

Herald Sun - Switched On - - ON THE BOX -

Did Chan­nel 7 make a mis­take launch­ing House Rules the same night as the My Kitchen Rules fi­nale?

That seems to be the case with House Rules fi­nally start­ing to nail de­cent ratings fig­ures 10 days af­ter its first episode.

Seven pushed the My Kitchen Rules fi­nale back to 8pm and slot­ted House Rules in at 7pm on April 30 in the hope view­ers would sam­ple the re­vamped Joh Griggs-hosted ren­o­va­tion show.

The risk was that view­ers wouldn’t want to be em­brace 12 new re­al­ity con­tes­tants when they hadn’t fin­ished watch­ing Amy and Tyson Murr plate up against Va­lerie and Court­ney Fer­di­nands.

At first it looked as if the strat­egy paid off. House Rules launched to 1 mil­lion view­ers across the five cap­i­tal cities.

But night two told a very dif­fer­ent story, with House Rules slump­ing to 606,000 view­ers and third in its times­lot.

Clearly a lot of peo­ple had sim­ply tuned in early for My Kitchen Rules that first night.

Con­trast that with Nine’s de­ci­sion to wait three weeks be­tween the fi­nale of Mar­ried at First Sight and the launch of the new sea­son of The Voice.

The fi­nal episode of the re­la­tion­ship show av­er­aged a whop­ping 1.496 mil­lion view­ers. The launch of The Voice scored 1.277 mil­lion.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.