DO NOT BREAK THE RULES
Did Channel 7 make a mistake launching House Rules the same night as the My Kitchen Rules finale?
That seems to be the case with House Rules finally starting to nail decent ratings figures 10 days after its first episode.
Seven pushed the My Kitchen Rules finale back to 8pm and slotted House Rules in at 7pm on April 30 in the hope viewers would sample the revamped Joh Griggs-hosted renovation show.
The risk was that viewers wouldn’t want to be embrace 12 new reality contestants when they hadn’t finished watching Amy and Tyson Murr plate up against Valerie and Courtney Ferdinands.
At first it looked as if the strategy paid off. House Rules launched to 1 million viewers across the five capital cities.
But night two told a very different story, with House Rules slumping to 606,000 viewers and third in its timeslot.
Clearly a lot of people had simply tuned in early for My Kitchen Rules that first night.
Contrast that with Nine’s decision to wait three weeks between the finale of Married at First Sight and the launch of the new season of The Voice.
The final episode of the relationship show averaged a whopping 1.496 million viewers. The launch of The Voice scored 1.277 million.