WAKING UP TO THE BAD NEWS
Why are Today, and especially Sunrise, shedding viewers? That is what Nine and Seven would be asking as they look at the ratings for the breakfast shows.
A year ago, Sunrise, with David Koch and Samantha Armytage, was averaging 325,000 viewers across the five capital cities. But recently Seven’s show has only averaged around 287,000.
Last week was especially bad for Sunrise in Sydney. One day, it averaged a mere 68,000 viewers, compared with 91,000 for its rival.
Nine is crowing that Today, with Karl Stefanovic and Lisa Wilkinson (below), is finally beating Sunrise nationally.
But things aren’t quite so rosy. Today has also slipped backwards. A year ago Nine’s breakfast show averaged 326,000 viewers across the five capital cities. Recently that has hovered around 295,000.
Today hasn’t been helped by the headlines surrounding Stefanovic’s divorce.
On Monday the battle tightened. Sunrise averaged 300,000 viewers across the five cities. Today averaged 294,000. But Sunrise only averaged 64,000 in Sydney compared to 92,000 for Today.
Seven and Nine wouldn’t be hitting panic stations yet but if the downward trend continues for their breakfast shows, it could be time for a change of presenters.