WAK­ING UP TO THE BAD NEWS

Herald Sun - Switched On - - ON THE BOX -

Why are Today, and es­pe­cially Sun­rise, shed­ding view­ers? That is what Nine and Seven would be ask­ing as they look at the rat­ings for the breakfast shows.

A year ago, Sun­rise, with David Koch and Sa­man­tha Army­tage, was av­er­ag­ing 325,000 view­ers across the five cap­i­tal cities. But re­cently Seven’s show has only av­er­aged around 287,000.

Last week was es­pe­cially bad for Sun­rise in Syd­ney. One day, it av­er­aged a mere 68,000 view­ers, com­pared with 91,000 for its ri­val.

Nine is crow­ing that Today, with Karl Ste­fanovic and Lisa Wilkin­son (be­low), is fi­nally beat­ing Sun­rise na­tion­ally.

But things aren’t quite so rosy. Today has also slipped back­wards. A year ago Nine’s breakfast show av­er­aged 326,000 view­ers across the five cap­i­tal cities. Re­cently that has hov­ered around 295,000.

Today hasn’t been helped by the head­lines sur­round­ing Ste­fanovic’s di­vorce.

On Mon­day the bat­tle tight­ened. Sun­rise av­er­aged 300,000 view­ers across the five cities. Today av­er­aged 294,000. But Sun­rise only av­er­aged 64,000 in Syd­ney com­pared to 92,000 for Today.

Seven and Nine wouldn’t be hit­ting panic sta­tions yet but if the down­ward trend con­tin­ues for their breakfast shows, it could be time for a change of pre­sen­ters.

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