BOLD NEW WORLD
Abby Earl leads Foxtel’s all-star plans for a bold TV future
Foxtel will take the fight for online audiences up to its TV rivals, with bold new plans for a budget streaming service.
At an all-star gala party in Sydney, the pioneering pay-TV company unveiled a new look logo and on-demand platform, Foxtel Now, which will give viewers lowpriced and flexible subscriptions to their favourite lifestyle, drama, sport and movie programming.
An evolution of the existing Foxtel Play package, Now will ensure subscribers have greater freedom and access from as little as $10 a month.
Foxtel CEO Peter Tonagh says: “Foxtel Now represents our most flexible and affordable entertainment service and brings with it HD streaming, a great new look and feel and the freedom to jump in and out based on your viewing preferences.”
It will feature five entry level packs to match viewers’ interests, including drama and pop packs ($15 each or $25 for both); or lifestyle, documentaries or kids packs for just $10 each.
The drama and pop packs are expected to be the most popular, allowing access to Foxtel’s award-winning HBO slate including Westworld, VEEP and the upcoming season seven of Game Of Thrones for only $15 a month; as well as the stunning local dramas including A Place To Call Home (starring Abby Earl, pictured) and new productions, such as Picnic At Hanging Rock.
Foxtel Now’s movies pack will be priced at $20 per month in addition to an entry level pack. The sports pack is available for an extra $29 per month, meaning sports fans can now get access to Foxtel’s extensive sports programming from $39 per month. Tonagh says “we believe everyone deserves to experience the world’s best entertainment. “Foxtel is already famous for offering award-winning homegrown drama, plus unrivalled live sport, new movies, new shows and more complete seasons than anyone else in Australia. Unfortunately, not enough Australians are able to enjoy this incredible programming. “We think it’s time to change that, so we’ve taken some big steps to diversify our service to offer the biggest, most affordable, range of options for everyone. “From tomorrow, all Australians can watch what they want, when they want and where they want at a price that suits them best, from low-price, nocommitment, HD streaming up to a state-of the art viewing experience via our cable and satellite iQ3 set top box.” Australia’s premier payTV service has invested more than $100 million each year on local programming (outside of news and sport), with its Foxtel Original productions garnering numerous industry awards in recent years. Foxtel Now will be available on PC/ Mac via the Google Chrome browser, Telstra TV, iOS and Android mobiles and tablets, and Chromecast. Broadening its Foxtel On Demand library, Foxtel will now offer a selection of more than 16,000 titles of on demand TV and movie programming including 98 of the top 100 box office movies of 2016. Foxtel’s 20th Century Fox recentrelease titles arrive 12 months before Netflix and Stan, including blockbuster movies Eddie The Eagle, X-Men: Apocalypse, Independence Day:
Resurgence and Ice Age: Collision Course.