BOLD NEW WORLD

Abby Earl leads Fox­tel’s all-star plans for a bold TV fu­ture

Herald Sun - Switched On - - FRONT PAGE - HOLLY BYRNES NA­TIONAL TV EDI­TOR

Fox­tel will take the fight for on­line au­di­ences up to its TV ri­vals, with bold new plans for a bud­get stream­ing ser­vice.

At an all-star gala party in Syd­ney, the pi­o­neer­ing pay-TV com­pany un­veiled a new look logo and on-de­mand plat­form, Fox­tel Now, which will give view­ers low­priced and flex­i­ble sub­scrip­tions to their favourite life­style, drama, sport and movie pro­gram­ming.

An evo­lu­tion of the ex­ist­ing Fox­tel Play pack­age, Now will en­sure subscribers have greater free­dom and ac­cess from as lit­tle as $10 a month.

Fox­tel CEO Peter Ton­agh says: “Fox­tel Now rep­re­sents our most flex­i­ble and af­ford­able en­ter­tain­ment ser­vice and brings with it HD stream­ing, a great new look and feel and the free­dom to jump in and out based on your view­ing pref­er­ences.”

It will fea­ture five en­try level packs to match view­ers’ in­ter­ests, in­clud­ing drama and pop packs ($15 each or $25 for both); or life­style, doc­u­men­taries or kids packs for just $10 each.

The drama and pop packs are ex­pected to be the most pop­u­lar, al­low­ing ac­cess to Fox­tel’s award-win­ning HBO slate in­clud­ing West­world, VEEP and the up­com­ing sea­son seven of Game Of Thrones for only $15 a month; as well as the stun­ning lo­cal dra­mas in­clud­ing A Place To Call Home (star­ring Abby Earl, pic­tured) and new pro­duc­tions, such as Pic­nic At Hang­ing Rock.

Fox­tel Now’s movies pack will be priced at $20 per month in ad­di­tion to an en­try level pack. The sports pack is avail­able for an ex­tra $29 per month, mean­ing sports fans can now get ac­cess to Fox­tel’s ex­ten­sive sports pro­gram­ming from $39 per month. Ton­agh says “we be­lieve ev­ery­one de­serves to ex­pe­ri­ence the world’s best en­ter­tain­ment. “Fox­tel is al­ready fa­mous for of­fer­ing award-win­ning home­grown drama, plus un­ri­valled live sport, new movies, new shows and more com­plete sea­sons than any­one else in Aus­tralia. Un­for­tu­nately, not enough Aus­tralians are able to en­joy this in­cred­i­ble pro­gram­ming. “We think it’s time to change that, so we’ve taken some big steps to di­ver­sify our ser­vice to of­fer the big­gest, most af­ford­able, range of op­tions for ev­ery­one. “From to­mor­row, all Aus­tralians can watch what they want, when they want and where they want at a price that suits them best, from low-price, no­com­mit­ment, HD stream­ing up to a state-of the art view­ing ex­pe­ri­ence via our ca­ble and satel­lite iQ3 set top box.” Aus­tralia’s pre­mier payTV ser­vice has in­vested more than $100 mil­lion each year on lo­cal pro­gram­ming (out­side of news and sport), with its Fox­tel Orig­i­nal pro­duc­tions gar­ner­ing nu­mer­ous in­dus­try awards in re­cent years. Fox­tel Now will be avail­able on PC/ Mac via the Google Chrome browser, Tel­stra TV, iOS and An­droid mo­biles and tablets, and Chrome­cast. Broad­en­ing its Fox­tel On De­mand li­brary, Fox­tel will now of­fer a se­lec­tion of more than 16,000 ti­tles of on de­mand TV and movie pro­gram­ming in­clud­ing 98 of the top 100 box of­fice movies of 2016. Fox­tel’s 20th Cen­tury Fox re­cen­tre­lease ti­tles ar­rive 12 months be­fore Net­flix and Stan, in­clud­ing block­buster movies Ed­die The Ea­gle, X-Men: Apoca­lypse, In­de­pen­dence Day:

Resur­gence and Ice Age: Collision Course.

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