Ri­vals are the wor­ri­ers

Herald Sun - Switched On - - ON THE BOX - / COLIN VICK­ERY

Chan­nels 7 and 10 are in for three weeks of pain, with Nine’s mon­ster rat­ings suc­cess Aus­tralian Ninja War­rior likely to sweep all in its path.

Chan­nel 9’s sports game show — hosted by Ben Ford­ham and Re­becca Mad­dern, with side­line eye, An­drew “Fred­die” Flintoff — launched to a whop­ping 1.68 mil­lion view­ers across the five cap­i­tal cities.

Mon­day night’s sec­ond episode held strong, av­er­ag­ing 1.604 mil­lion peo­ple.

That makes Aus­tralian Ninja War­rior the high­est rat­ing show of the year so far.

Seven’s new game show Be­have Your­self, has been switched into the Wed­nes­day 7.30pm slot, and likely to be an­other vic­tim.

The trou­ble for Seven and Ten is that Aus­tralian Ninja War­rior has fear­some mo­men­tum and is likely to steam­roll every­thing for the next three weeks.

“Aus­tralian Ninja War­rior has be­come a wreck­ing ball to op­po­si­tion shows,” me­dia an­a­lyst Steve Allen says. “This is one of the rare pro­grams to ap­peal to all ages and de­mo­graph­ics — men, women and kids are all watch­ing in big num­bers.

“I’m sure Nine ex­ec­u­tives are al­ready think­ing about fast track­ing pro­duc­tion of a sec­ond sea­son.”

Just as wor­ry­ing for Seven and Ten is the fact that Nine has hours of ex­tra footage up its sleeve from this sea­son.

Allen be­lieves that episodes that were orig­i­nally set to screen for 100 min­utes could be padded with some of that un­used footage.

“Nine would be go­ing back to the edit­ing room to try and wring an ex­tra half-hour out of each of the re­main­ing first sea­son episodes,” Allen says.

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