Rivals are the worriers
Channels 7 and 10 are in for three weeks of pain, with Nine’s monster ratings success Australian Ninja Warrior likely to sweep all in its path.
Channel 9’s sports game show — hosted by Ben Fordham and Rebecca Maddern, with sideline eye, Andrew “Freddie” Flintoff — launched to a whopping 1.68 million viewers across the five capital cities.
Monday night’s second episode held strong, averaging 1.604 million people.
That makes Australian Ninja Warrior the highest rating show of the year so far.
Seven’s new game show Behave Yourself, has been switched into the Wednesday 7.30pm slot, and likely to be another victim.
The trouble for Seven and Ten is that Australian Ninja Warrior has fearsome momentum and is likely to steamroll everything for the next three weeks.
“Australian Ninja Warrior has become a wrecking ball to opposition shows,” media analyst Steve Allen says. “This is one of the rare programs to appeal to all ages and demographics — men, women and kids are all watching in big numbers.
“I’m sure Nine executives are already thinking about fast tracking production of a second season.”
Just as worrying for Seven and Ten is the fact that Nine has hours of extra footage up its sleeve from this season.
Allen believes that episodes that were originally set to screen for 100 minutes could be padded with some of that unused footage.
“Nine would be going back to the editing room to try and wring an extra half-hour out of each of the remaining first season episodes,” Allen says.